Beijing Beifa E-commerce Co., Ltd., Beifa Book Network, is a large-scale state-owned book sales professional website focusing on the sales of books, audio-visual products and electronic publications, integrating online book purchase, online reading, industry information release and other functions

Beijing Beifa E-commerce Co., Ltd. (hereinafter referred to as Beifa Book Network - www.beifabook.com) is a major practical project under the full support and correct leadership of the Propaganda Department of the Beijing Municipal Party Committee, in accordance with the requirements of the "Beijing "Eleventh Five-Year Plan" for the Development of Cultural and Creative Industries, in accordance with the trend of integration of the development industry and the Internet in the information age, to expand and strengthen the main business of distribution, and to achieve leapfrog development. Relying on the superior resources of Beijing Taihu Publications Convention and Exhibition Trade Center and the good reputation of Beijing Xinhua Bookstore for 64 years, Beifa Book Network has brought together 600,000 excellent publications across the country. It is a large-scale state-owned book sales professional website that mainly sells books, audio-visual products and electronic publications, and integrates functions such as online book purchase, online reading, and industry information release. Beifa Book Network has 8 sub-websites, including Beijing Book Building, Wangfujing Bookstore, Zhongguancun Book Building, and Asian Games Village Book Building, giving full play to the overall advantages of Beijing Publishing Group's online book operation. Beifa Book Network was put into operation in November 2007 with a registered capital of 20 million yuan.

The positioning of Beifa Book Network is "mainly based on the sales of publications, supplemented by the release of authoritative information in the industry." "It has three major characteristics: first, the combination of selling books and reading books makes readers have a better experience of buying books; Second, relying on the platform resource advantages of Beijing Taihu Publications Convention and Exhibition Trade Center, it has a complete variety, fast arrival and excellent quality; Third, it has the support of the reputation of the four famous bookstores in China and Xinhua Bookstore, so as to strengthen the overall strength, influence and competitiveness of online operations. Beifa Books adheres to the reader-centered and market-oriented, adopts flexible marketing methods and price strategies, and highlights market awareness, competition awareness, sales awareness, benefit awareness and brand awareness. Highlight "sensitive information response, fast online speed, flexible marketing methods, and the best service reputation." "The goal of Beifa Books is to strive to become the strongest professional book website in the country and establish the leading position of Beijing Publishing Group in the field of online business.