Zhejiang Xinlan Network Media Co., Ltd., China Blue TV, a new media organization under Zhejiang Radio and Television Group, collects relevant high-quality content at home and abroad, and creates a video feature website with variety shows as the main body

China Blue TV, Zhejiang Xinlan Network Media Co., Ltd. is responsible for the specific operation. Officially launched in July 2015, it integrates the channel resources of Zhejiang Satellite TV and Zhejiang Radio and Television Group to create a video feature website with variety shows as the main body.

It owns the new media copyright of all the group's self-made content and the resource center to store its own copyright content, and the network synchronous broadcast right of the group's content production units and social company cooperative programs; Collect relevant high-quality content at home and abroad through various channels such as purchase and replacement; Through variety shows, movies, TV series, animation and other catalog sections, build a massive video playback platform, and provide users with genuine and high-quality video services through multiple platforms such as PC web version and mobile client. Grasp the trend of "separation of production and broadcasting", actively intervene in the creativity, research and development, and production of variety shows, and widely attract social forces to participate in variety show production for domestic and foreign radio and television, film and television production, cultural production and other institutions. Introduce excellent variety show models, and build an online platform integrating the creativity, incubation, promotion and output of variety show models. Priority is given to model cooperation in exchange for network copyright, and the development of related industrial chains is expanded.

Adhere to openness and integration, accelerate the promotion of project-based and product-based social cooperation, gradually explore website operation cooperation with capital as the link, and continue to penetrate into various platforms, applications, and terminals. Extend and expand online games, e-commerce, payment and other fields, explore the industrialized operation of new media, and accelerate the formation of a good situation in which industrial development boosts content dissemination.

Founded in October 2009, the company is the only new media organization of Zhejiang Radio and Television Group to develop online video business, and is a wholly-owned subsidiary of the group. The company specifically operates multi-terminal video services including China Blue TV, New Blue Network, China Blue News Client, Like Listening, and China Blue Entertainment Client.