56 I rejoice

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56 I Le brand introduction

56 My Joy logo

Guangzhou Qianjun Network Technology Co., Ltd., 56 I Le, a well-known network media, a subsidiary of Renren Group, China's earlier established video sharing website, the album video launched is in a leading position in the market among similar products, known for short videos and original programs

Founded in April 2005, 56.com (referred to as 56.com) is a leading video sharing website in China. 56.com is committed to allowing more users to participate in the creation and sharing of content, in addition to video uploading, the album video launched by 56.com is also in the leading position in the market among similar products. In terms of content, short videos and original programs are the advantages of 56.com, and "56 Premiere" is becoming a premiere platform for original directors and film and television studios to publish excellent original video works. 56.com's "Beauty Anchor" and "My Show" have created a talent display platform and online performing arts community to help more creative young people show themselves. 56.com's vision is to build a video platform that allows users to create and share video clips through their computers or various mobile devices, show themselves and find friends.

Ms. Zhou Juan is the founder and CEO of the company, and since its establishment, 56.com has received investment from Haina Asia, Sequoia Capital, and Disney's Swei Venture Capital. In October 2011, 56.com was fully acquired by Renren Company and became a part of Renren Group.

56's featured columns are:

Original channel (dv.56.com): An online platform for users to share original short films, the purpose of the channel is to support originality, encourage netizens to carry forward their creative wisdom, and create an original DV display platform. It has successively launched excellent original creators such as Houshe boys and cat babies.

The 56 Premiere (dv.56.com/ycsyl/) is a base for Chinese original directors and studios, and a premiere platform for excellent original works.

Beauty anchor (mm.56.com): beauty anchor this product once launched will be popular all over the Internet, quickly have a large number of fans, it is a video production ability and special talent of the beauties to provide a self-presentation platform, the product by the beauty anchor hall, program on demand room, special message board, anchor club and other major plates, unique flower system, fan club, message function to build a public interactive entertainment communication platform.

Album video (mv.56.com): The colorful album video function has been loved by the majority of users by virtue of novel creativity, simple operation, and creating a dynamic album full of personality, and can be downloaded to mobile phones and computers.

My Show (xiu.56.com): An online live performing arts community, My Show is an open and free online live broadcast platform; The anchor uses video to conduct live online broadcasts, and can publish talent shows, friend chats, and interactive games in the live broadcast room. Fans can deepen communication with anchors through interactive methods such as gift giving, text chatting, watching videos, and ordering songs.


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