Xinhua

Overall scoring
80
Popularity index
11757

Xinhuanet brand introduction

Xinhuanet logo

The comprehensive news information service portal hosted by the national news agency Xinhua News Agency, the most influential domestic online media and the globally influential Chinese website, is committed to providing authoritative and timely news and information services for global netizens

Xinhuanet is a comprehensive news and information service portal hosted by the national news agency Xinhua News Agency, which is China's most influential online media and a Chinese website with global influence. As the main dissemination platform of Xinhua News Agency's all-media news and information products, it has 31 local channels and channels in English, French, Spanish, Russian, Arabic, Japanese, Korean, German, Tibetan, Uyghur, Mongolian and other languages, with an average of 15,000 multilingual and multi-terminal articles published every day, and the first release rate and reprint rate of major news are far ahead of other domestic online media.

Xinhuanet is the most important window for global netizens to understand China, and is committed to providing the most authoritative and timely news and information services for global netizens, with users in more than 200 countries and regions, with an average daily page view of more than 120 million on desktop and more than 130 million people on mobile.

According to the recent Alex ranking, Xinhuanet ranked 70th among more than 700 million websites in the world, significantly ahead of the websites hosted by the Associated Press, Reuters, Agence France-Presse and other news agencies, and ranked 11th in China, ranking first among news portals. In the list of communication power of key central news websites released by the magazine "Network Communication" supervised by the Cyberspace Administration of China, it ranked first in the communication power of the PC side for five consecutive months, and ranked first in the comprehensive communication power in October and November, far exceeding similar websites.

Comrade Wen Jiabao has been jointly interviewed by the Chinese government website and Xinhuanet for three consecutive years, and influential political figures of major countries such as Russian Prime Minister Dmitry Medvedev, Israeli Prime Minister Benjamin Netanyahu, and Kazakh President Nursultan Nazarbayev have also communicated with global netizens online for the first time through Xinhuanet.

In the 25th China News Awards in 2015, Xinhuanet's "International Communication: Xi Jinping's Great Diplomacy", "Web Design: Streamlining Administration and Delegating Power - Continuous Reform and Re-Strengthening" and "News Column: Data Journalism" won the first prize, ranking first in China's online media in terms of level and number of awards. In addition, Xinhuanet is also the winner of important awards in the industry, such as "China's Excellent Cultural Website", "China's Most Influential Website Brand", "China's Top Ten New Media Brands of the Year", and "China's New Media Innovation Brand of the Year".

Xinhuanet has undertaken the construction of more than 20 government websites such as the Chinese government website, the China Civilization Network, and the China Internet Information Network, and operates the largest government website cluster in China and a WeChat public account with more than 12 million users.

Xinhuanet closely tracks cutting-edge technologies such as big data, Internet of Things, and artificial intelligence, and launches news reporting forms such as data journalism, drone news, and dynamic news, and cooperates with international organizations to explore innovative applications such as robot news and sensor news, leading the transformation of communication forms.

In recent years, Xinhuanet's market expansion capabilities and comprehensive competitiveness have been continuously improved, focusing on ten major business sectors, including website business, social network business, Internet advertising business, mobile Internet business, big data public opinion service business, new media technology and R&D services, online education and popular science China business, Internet of Things business, shareholding business, and reserve business, and the formation of an all-media product chain has been accelerated.

Xinhuanet is also the first network media in China to obtain three high-level qualifications, including AAA credit enterprise, high-tech enterprise, and ISO9001 quality management system certification. In the 2015 "Top 100 Chinese Internet Enterprises" list jointly released by the Internet Society of China and the Information Center of the Ministry of Industry and Information Technology in Beijing, Xinhuanet ranked 36th, ranking first among key news websites of the central government.

As the national team and main force of Internet news dissemination, Xinhuanet will continue to innovate communication concepts and development models, disseminate Chinese voices, tell Chinese stories well, and accelerate the construction of a first-class news website with extensive international influence and a powerful Internet cultural enterprise.


This brand introduction page is provided with graphic information PP1005081 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer