Douyin is a music creative short video social software, and it is a 15-second music short video community focusing on young people. Users can select songs through this software, shoot 15-second short music videos, and form their own compositions. The app is available in all major Android app stores and APPStore.

Douyin was launched in September 2016. On November 10, 2017, Toutiao bought the North American music short video social platform Musica.ly for $1 billion, which will be merged with Douyin.

Since the birth of video technology, the most popular short videos around the world are MVs, musicvideos, and music short videos, which are the top part of all short videos. However, it is difficult to shoot the MV, and there are many people who can pretend to act in front of the camera randomly, and there are not many people who can say and sing to the camera anytime and anywhere.

Dubsmash's lip-syncing mode creatively solves this problem, through the audio lines, the script is written for you, you only need to perform, and the audio duration is very short less than 10 seconds, reducing the cost of expression and increasing the interest of the content, just because this low-cost content has become easy to spread.