Pinduoduo is a third-party mobile social e-commerce platform affiliated to Shanghai Xunmeng Information Technology Co., Ltd., and a pioneer of C2B social e-commerce. Pinduoduo integrates its concept of communication, sharing and social networking into its e-commerce operations, forming a novel and unique social e-commerce thinking: users initiate invitations, and after successfully ordering with friends, family, neighbors, etc., they can buy high-quality goods at a lower price.

Pinduoduo's core competitiveness lies in innovative models and high-quality and low-cost products: Pinduoduo means a large and rapid influx of users and orders, and lucrative orders allow Pinduoduo to cooperate and dialogue directly with suppliers (or domestic distributors of foreign manufacturers), eliminating many intermediate links, and achieving price advantage.