Beijing Sina Internet Information Service Co., Ltd. owns Internet products such as Sina.com/Weibo/Sina Games/Sina Video, serving online media and mobile value-added service providers in China and the global Chinese community
Sina.com is an excellent carrier of online brand advertising. The Company's advertising products include banners, buttons, text links and streaming in-stream advertisements on Sina's web pages, channel content cooperation and sponsorship, advertising campaign design and management services, etc. The company's primary advertising and sponsorship clients include Fortune 1000 companies seeking to expand their brands globally, conducting global marketing and PR activities, medium to large enterprises targeting specific geographies and demographics, and small businesses with a predominantly local market.
Sina.com's portal consists of four websites that serve the Chinese community around the world: Chinese mainland (www.sina.com.cn), Taiwan (www.sina.com.tw), Hong Kong (www.sina.com.hk), and Sina North America (www.sina.com) serving Chinese in North America. Each site contains sub-channel Chinese news and content, rich community and social services, and web navigation capabilities based on Sina search and directory services.
Sina is an online media and mobile value-added service provider serving the Chinese community in China and around the world. Sina has a number of regional websites, with the mission of serving the Greater China region and overseas Chinese, through its main business lines: Sina.com (SINA.com), which provides online news and content services, Weibo (Weibo.com), which provides mobile value-added services, and other businesses, to provide users with regional portals, mobile value-added services, microblogs, blogs, audio-visual streaming, photo album sharing, online games, A range of services including email, search, categorization, fee-based services, e-commerce and enterprise e-solutions. The majority of the company's revenue comes from online advertising and mobile value-added services, and a small part comes from paid services.
All of Sina's local websites provide distinctive and well-directed content, and expand the user base and increase user traffic through a comprehensive range of ancillary products. The company's goal is to become the preferred media platform for Internet users to search and find information, share ideas and build social networks, as well as for businesses to sell and promote their products and services. Sina offers a comprehensive range of products around the online media business to increase the attractiveness of the portal and microblogging business and enhance the company's presence in the online community in China.
