Founded in 1841 in Sweden, a world-renowned digital camera brand, a manufacturer of high-quality cameras, famous for producing medium format single-lens reflex cameras, popular with professional photographers and high-level amateurs

For more than 50 years, Hasselblad has been committed to a very simple mission: to produce first-class photographic equipment for which it is known. Over the past 50 years, we have succeeded in doing just that. The products produced allow us to live up to the Hasselblad brand promise, "Helping photographers realize their photographic potential."

For the first time, Victor Hasselblad made it himself, not simply copying the German spy camera, but improving it. Today, we continue to develop and push the boundaries of photography. We focus on the evolution of long-term historical lenses with one purpose in mind – to provide people with the best cameras possible. This is the Victor Hasselblad faith, and it is also the direction that guides our actions.

We know that there are no shortcuts to quality. Quality is the result of an unrelenting commitment to excellence, dedication and hard work. No camera manufacturer can match or come close to Hasselblad's quality standards. That's why we've been working with NASA for a long time, and our cameras are always of the highest quality.

And take into account every production and every product of Hasselblad. Of course, Hasselblad is ISO 9001 certified and meets the most stringent international standards. We are committed to excellence, but we don't stop there. It's not just about the embodiment of the spirit of the company or the founder, our mission will not change now and in the future, always keeping everything simple:

Always the best choice for photographers.

We are delighted to partner with the Erna and Victor Hasselblad Foundation, an independent, non-profit organization founded in 1979 by the wishes of Victor Hasselblad and his wife Elner. The Foundation's purpose is to promote research and teaching in the natural sciences and photography through grants, scholarships, and donations. In addition, the Foundation presents the Hasselblad Foundation International Award, an annual photography award that is awarded annually to an outstanding photographer.

Victor Hasselblad wanted nothing more than tools to help photographers capture their dreams and share them with others, and capture the best shots. Hasselblad hasn't changed much in this regard. Whether it's our collaboration with the Hasselblad Foundation, our product development, our close ties with the world's best photographers, or just our actions at our headquarters in Sweden, it's all about our company's history and the spirit of our founder.