Nikon Imaging Instrument Sales (China) Co., Ltd., one of the world's top 500 brands, focuses on photography in the professional field, is famous for its delicate pictures and rich colors, and is a world-renowned designer and manufacturer of optical products
The name Nikon is a combination of the Japanese words "Nippon" and "kogakn", so it is also called Nikko Company. In the early years of its creation, several German optical technicians were employed, and in 1932 the production of Nikkor lenses began. Many camera manufacturers used Nikon lenses, including the early Canon.
Nikon has only been producing cameras since 1948, and the initial product was a copy of the German contax rangefinder camera, the model Nikon I. In 1959, Nikon introduced the first 135 single-lens reflex camera, the Nikon F, a professional camera with easy lens and viewfinder change, and a film motor. The Nikon F was quickly recognized by professional journalists for its complete performance, exquisite craftsmanship and low price compared to German cameras. During the Vietnam War, the Nikon F was widely used by American military correspondents, and gradually became the preferred model for journalists.
If you have watched the movie "Dream of the Covered Bridge" seriously, the camera used by the actor Eastwood is a Nikon F. The great success of the Nikon F laid a solid foundation for Nikon's position in the photographic world and became the standard for 135 professional SLR cameras.
Later, Nikon launched professional cameras such as F2, F2AS, F3, F4, and F5, all of which were highly respected by professional photographers. Nikon's mid-range cameras, such as FM, FE, FM2, FE2, FA, F501, F601, F801, F90x, etc., have also become the target of photography enthusiasts.
Forty years ago, the F-mount lens could be charged into battle like the F5, which no other camera factory could do. Because of this, Nikon's bodies and lenses are highly sought after in the second-hand market and collector's circles. Everything is two-sided, and the lens mount has remained unchanged for forty years, which objectively limits the design of new products and the application of new technologies. How long will Nikon's mounts be compatible? Maybe she is waiting for the manual focus F, AI and other series of lenses in the hands of old users to be completely retired. The next generation of F6 may surprise us. Compared with Canon, Nikon has a disadvantage, that is, the autofocus device is placed in the body, and it is not able to drive the "cannon" type lens, unlike Canon, which uses different motors for different lenses.
Nikon in China:
In April 2005, Nikon Co., Ltd. (President: Michiro Kanya) established Nikon Imaging Instrument Sales (China) Co., Ltd., a wholly owned sales and service subsidiary in Shanghai, and in April 2006, established branches in Beijing, Chengdu, and Guangzhou.
In order to truly pursue business growth in the rapidly expanding market in the future, Nikon decided to establish an import and wholesale sales company with full investment in order to truly pursue business growth in the rapidly expanding market.
The newly established company will increase sales by directly importing and selling film cameras, digital cameras and other imaging equipment products, strengthen market operations closely related to the market, and achieve brand penetration through more effective advertising investment. In addition, in terms of after-sales service, we have strengthened our technology by establishing a large number of designated repair shops as bases and direct sales.
Nikon will further strengthen its position in the market by providing products and high-quality services that meet the needs of customers by establishing a comprehensive system from marketing operations to sales and service in the growing Chinese market.
