Sony (China) Co., Ltd., founded in 1946, is a well-known global high-end imaging brand, the pioneer of portable digital products, a representative enterprise in Japan, a giant in the field of electronic 3C/game/finance/entertainment in the world, and a large-scale comprehensive multinational enterprise group
SONY is a world giant spanning the fields of electronic 3C, games, finance and entertainment, and has the world's leading brand influence. SONY was founded in May 1946 by Dai Inobu, who has a background in technology research and development, and Akio Morita, who specializes in public relations and marketing.
Formerly known as Tokyo Telecommunications Industry Co., Ltd., the company decided to use the Latin word "Sonus" (sound) and the English word "Sonny" or "Sonny-boy" (cute child) to form "Sonny", which means "cute and naughty child who starts with his voice" as it gradually entered the world. The Sony brand first appeared on the TR55 transistor radio, which was launched in 1955, and Akio Morita and Daii Ibuka officially changed their name to Sony in January 1958 after persuading the directors who opposed it. Since 2009, according to the "Sony Global Brand Specification", the global unified Chinese name has been set as "Sony".
Technology of Sony and Sony of the world
Sony is a symbol of Japan's rapid economic growth and internationalization after World War II. In Japan, Sony is one of the most advanced companies in the world of globalization. Over the course of 30 years, the company has achieved annual sales of more than 600 billion yuan, making it one of Japan's leading companies, known as the "myth of Sony."
In 1950, Sony produced tape recorders, semiconductor radios in 1954, compact televisions in 1962, color televisions (single-electron gun kinescopes), and high-density video recording methods. In the 80s, advanced technologies such as digital watches were developed, with stereo audio and video as the core.
Sony China
In October 1996, Sony established a wholly-owned subsidiary, Sony (China) Co., Ltd., in Beijing to manage and coordinate business activities in China, with the aim of investing in China's domestic electronic information industry, product marketing, customer after-sales service liaison, and providing macro management and extensive business support for Sony's subsidiaries in China.
