Leica Camera Trading (Shanghai) Co., Ltd., one of the top ten brands of digital cameras, began in 1907 in Germany, a world-famous manufacturer of optical instruments, specializing in the research and production of prisms and precision instruments
Leica is one of the world's most famous camera brands.
Leica, a world-renowned instrument manufacturer, specializes in the research and production of prisms and precision instruments, and has an incomparable position in many fields involving prisms, such as the well-known traditional cameras and high-quality camera lenses, and Leica focuses on the R&D and production of measurement precision instruments such as total station levels and GPS, as well as the production and production of industrial equipment.
Its outstanding achievements in prism and meticulous manufacturing process have made all its products have an extremely important impact in various industries around the world. Taking cameras as an example, since the birth of the first camera, there may be many famous brands in the history of camera development, and these can even be seen everywhere around our lives. However, in the history of camera development, choosing a certain brand of camera is not a choice of that camera, but a way of life, and such a brand is very rare. And the famous German Leica (Leica) is such a brand.
The Leica series of cameras is almost a myth, half a century of unchanged face, extremely simple functions, uncompromising production, it ranks in the top position that everyone wants to subvert, but no one succeeds, its advantages, its unsatisfactory, endless words, so that as long as you talk about Leica, the scene is lively. To say that it is good, the voice is good, and to say that it is not good, it is also invigorating.
Like other products in Germany and Switzerland, the LYCRA camera also has the same characteristics, that is, the most exquisite production process, the most rigorous production process, but the LYCRA has always been its own attention, not for the user's attention, if the usability and the LYCRA principle conflict, LYCRA will generally not yield to the user.
The high price is the hallmark of the LYCRA brand, but it is accompanied by a superb production – every Leica camera is a company that can accompany us through a lifetime. Just like an old gentleman who has been collecting Leica cameras for many years, he always gets up from bed in the middle of the night, takes out his Leica camera, gently presses the shutter, and falls asleep peacefully after hearing the faintly recognizable click of the metal mechanism in the dark...... The story about Laika is often heartwarming, and its charm and spirituality have become the dream of many people.
However, the Leica is the most valuable of all cameras. If you buy a Lycra 50 years ago, if you sell it at the original price 50 years later, you will definitely be robbed. That's the power of Leica, and it's the legend of precision machinery manufacturing.
The legend of Laika, the feel of Laika, has been rendered superbly. But the feeling of a camera that is too human to buckle is intimidating. Turning the lens of the Leica, or moving the film, is a pleasure, but it is the last word to be able to take good pictures, and the Leica is an outstanding camera in the first place.
