TCL Group Co., Ltd., Lehua ROWA, founded in 1982, is a famous brand product in Guangzhou, a pioneer in the popularization of digital TV in the world, and an early developer of wall-mounted plasma color TV and pure flat color TV
Founded in 1982, Lehua brand, a well-known color TV brand of TCL Group, is currently one of the major consumer electronics companies in China. Since its inception, it has been committed to scientific research innovation and large-scale operation, and has developed China's first 42-inch wall-mounted plasma color TV and China's first pure plane color TV, and its products are exported to more than 90 countries and regions abroad.
In 1982, the Lehua brand was founded;
In 1984, Panasonic production line was introduced to further improve the production capacity scale and quality level;
In 1998, China's first 42-inch wall-mounted plasma color TV and China's first pure flat color TV were successfully developed.
In 1999, it exported to more than 90 countries and regions such as Europe, the United States, South Africa, and Australia, and the export volume of color TVs ranked first in the country.
In 2000, it was rated as "Guangzhou Famous Brand Product", and its sales exceeded 3 billion yuan in the same year.
On May 28, 2003, Guangzhou Digital Lehua Technology Co., Ltd. was registered and established in Guangzhou Economic and Technological Development Zone, jointly invested by TCL Holdings (BVI) Co., Ltd. and Southern Science City Development Co., Ltd. The main business of Guangzhou Digital Lehua is: research, development, production and sales of Lehua series color TVs, and provides relevant technical advice and after-sales service of products. Since its establishment, on the basis of TCL Group's strong platform for R&D, procurement, manufacturing, logistics and service in the original multimedia electronics industry, it has shaped the market position and influence of the Lehua brand from the color TV business, and realized the rapid growth of the color TV industry:
In 2004, Digital Lehua won the TCL Group Management Innovation Award, with cumulative sales exceeding 1 million units and 2,000 customers. In the two years since its establishment, Digital Lehua has achieved a rapid growth of 230% in market share, and has been rated as "the most growing brand in China's color TV market in 2004" by Zhongyikang, an authoritative market research institution in China.
On October 9, 2005, the cumulative sales volume of the year was 1 million units, the historical cumulative sales exceeded 2 million units, and the total annual sales soared to 1.5 million units, creating an industry miracle with rapid growth performance. There are 26 sales branches in the country, more than 700 elite employees, 3,000 direct dealers, and a sales network covering the whole country; The products cover more than 60 models in 10 series, such as CRT, rear projection, and LCD. It was awarded the title of "Chinese Consumer Satisfaction Brand" by the Market Information Center of People's Daily.
In 2009, Lehua became the only official designated LCD TV sponsor of the 2009 WTA Guangzhou International Women's Tennis Open; In December of the same year, in the monthly sales statistics of domestic CRT TVs of industry-related research institutions, Lehua won the first place in the country with a sales volume of 150,000 units;
In 2011, Lehua successfully signed the "Lehua TV 2010 Green Angel Tourism Miss National Selection Competition" champion Miss Wang Ying. In September of the same year, Lehua became the official and only designated LCD TV sponsor of the 2011 WTA Guangzhou International Women's Tennis Open.
In July 2012, Lehua TV took the lead in responding to the national energy-saving product Huimin project policy, and launched a happy 3D product camp that exceeds the highest energy efficiency index of the national energy-saving Huimin project, including happy cloud 3D TV, happy smart 3D TV and happy Blu-ray 3D TV for the third and fourth level market, as well as CCTV"Township Covenant" love commemorative version 3D TV. At the same time, on the basis of the successful launch of OKTV TV in March this year, it also launched the OKTV TV family MV DreamWorks happy upgrade sales plan, realizing a comprehensive product upgrade under the "happy product strategy".
