TCL

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TCL brand introduction

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TCL Group Co., Ltd., founded in 1981, is a listed company, a global intelligent product manufacturing and Internet application service enterprise group, and a domestic giant of color TV, leading the global color TV industry into the dual-core era

TCL Group Co., Ltd. is a global intelligent product manufacturing and Internet application service enterprise group, listed on the Shenzhen Stock Exchange (SZ.000100), and has three listed companies: TCL Multimedia Electronics (01070. HK), TCL Display Technology (00334.HK), KONE Electronics (01249. HK)。 At the same time, Hanlin Hui (835281) was listed on the New Third Board.

Founded in 1981, the company was formerly known as TTK Home Appliances (Huizhou) Co., Ltd., one of the first 13 joint ventures in China, engaged in the production and manufacturing of audio tapes, and later expanded to telephones, televisions, mobile phones, refrigerators, washing machines, air conditioners, small household appliances, LCD panels and other fields. The group has 82,000 employees, 23 R&D institutions, 21 manufacturing bases, sales organizations in more than 80 countries and regions, and business in more than 160 countries and regions around the world.

In 2015, the group's revenue reached a new high, achieving operating income of 104.579 billion yuan, of which overseas income accounted for 47%, net profit of 3.23 billion yuan, and total tax payment of 5.96 billion yuan. In 2015, the Group's LCD TV sales ranked third in the world; mobile phones ranked 5th in the world; LCD panels ranked 6th in the world; Air conditioning ranked 5th in China; Washing machines ranked 6th in China; Refrigerators ranked 7th in China. In 2015, the brand value of TCL reached 76.569 billion yuan, continuing to rank seventh among China's top 100 brands, and ranking first in China's color TV industry for ten consecutive years.

The jade sheep struggled to say goodbye to the old year, and the golden monkey jumped to welcome the new year. In order to achieve the next 100 billion goal as soon as possible, in 2015, TCL Group formulated a two-wheel drive development strategy: to establish new business capabilities through "dual" transformation; Improve the global business layout through internationalization and increase overseas market share.

In order to meet the needs of the rapid development of the mobile Internet and cross-border competition, the Group proposed the "dual" strategic transformation of "intelligent Internet" and "product and service" in early 2014, and in 2015, the industrial structure was adjusted into seven product business areas, three service business areas, and venture capital and investment business, with a total of 11 business segments. Among them, the product business areas include TCL Multimedia Electronics, TCL Communication Technology, Huaxing Optoelectronics, Home Appliance Industry Group, KONE Electronics, Commercial Systems Business Group and Parts and Materials Business Group; The service business area includes the Internet Application and Service Business Group, the Sales and Logistics Service Business Group, and the Financial Business Division. The new "7 3 1" structure will open up a new sector for the group's value growth.

TCL is a pioneer in the internationalization of Chinese enterprises, which began in 1999 and has gone through three stages: early exploration, cross-border mergers and acquisitions, and steady growth. In recent years, in the face of the challenges of China's economic slowdown and the opportunities brought about by the national Belt and Road Initiative, the Group has reformulated its roadmap for internationalization and restart. In the next few years, the Group will continue to consolidate and increase its market share in Europe and the United States through the "three-armed linkage and brand leadership", and at the same time select key emerging markets such as India and Brazil to break through, take root in the local market, and establish the competitiveness of the whole value chain. Internationalization is the new engine for TCL's future development.

In the next five years, the Group is committed to providing users with products and services with the ultimate experience, among which the sales of smart TVs and smartphones will rank among the top three in the world, and develop 100 million home users and 100 million mobile users with ARPU value.

 


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