Truelove

Overall scoring
80
Popularity index
12406

Truelove brand introduction

True love logo

Founded in 1995, it is a high-tech enterprise integrating blanket home textiles, differentiated fibers and real estate investment

True Love Group Co., Ltd., founded in 1995, is headquartered in Yiwu, China's Commodity City, with a registered capital of 535.88 million yuan, assets of 10 billion yuan, an area of more than 1,000 acres, and more than 4,000 employees. Over the years, True Love Group has adhered to the three development strategies of industry leadership, technology first, and brand leadership, and has formed four major industrial sectors such as blanket home textiles, differentiated fibers, real estate investment, and e-commerce after 22 years of leapfrog development.

In 2016, the group achieved a manufacturing operating income of 2 billion yuan, a total import and export operating value of 200 million US dollars, and a real estate development area of nearly 2 million square meters, and has developed into a diversified large-scale private enterprise group with 30 holding and shareholding enterprises. Three subsidiaries of the group, including Zhejiang Yaxing Fiber Co., Ltd., have been recognized as national high-tech enterprises, and have many well-known brands such as "True Love Beauty", "True Love", "Beloved" and "Yate".

Zhejiang True Love Home Co., Ltd., with the "True Love Home" brand as the carrier, opened more than 100 chain stores in the country, the company's subordinate Zhejiang True Love Blanket Technology Co., Ltd. and Zhejiang True Love Fashion Home Furnishing Co., Ltd. to build a world-class blanket king as its own responsibility, built a global large-scale, complete variety, high degree of specialization of the blanket production base, "True Love" brand blanket is famous overseas, best-selling in more than 40 countries and regions, for five consecutive years in the forefront of China's woolen industry blanket export enterprises. The two enterprises adhere to science and technology-driven, innovative development, and have successively passed the certification of national high-tech enterprises.

Zhejiang Yaxing Fiber Co., Ltd., is another group of research and development, manufacturing, sales as one of the national high-tech enterprises, the company adheres to the road of differentiated development, vigorously promotes innovation and development, has a number of national patents, the company undertook the national key industry revitalization project - Yaxing 6000 tons of ultra-fine denier nylon spandex covered silk production line has been successfully put into operation recently, the company's independent research and development of nylon empty blank yarn integrated production process, leading the technological progress of the whole industry, in the incentive market competition to win the development advantage.

Since entering the real estate industry in 2004, True Love Group has cooperated in the development of real estate projects such as Yiwu "Oriental International Village", Wanshang Huafu, and Oujing Famous City, and has participated in the investment of Qiandao Lake Crown Resort, Jinhua Oujing, Financial Center COB, Anhui Jiuhua Lake Ecological and Cultural Resort, etc., and has obtained a good return on investment. In November 2012, True Love Group and Shandong Tengzhou Municipal Government signed a contract for the "Lunan Yiwu Mall" project, with a total investment of 11 billion yuan, the project draws on the business model of Yiwu Commodity City, and will be built into a benchmark commercial complex based in Tengzhou and radiating Lunan.

The company takes the self-developed "Tiancang" system as a shared information platform, integrates suppliers, distributors, finance, logistics, warehousing and other resources with a new business model, and provides seven value-added services such as training and exchange, design and photography, customer service hosting, and operation guidance, providing more high-quality and comprehensive services for small and medium-sized e-commerce enterprises. True love online business is known as the "wind vane" and "leader" of Yiwu e-commerce industry.

Zhejiang Fuyue Holding Group, founded by True Love Group and powerful private enterprises in the province, has frequently attacked in recent years, galloping north and south, advancing to Shanghai Tang, acquiring "Miramar" Group, merging "Zhang Xiaoquan" Group, and jointly with CITIC Guoan, acquiring "Xintian International", deducing the miracle of "snake swallowing elephant", and the magnanimity is impressive. In addition, True Love Group has also achieved fruitful results in the integration of industry and finance to enhance the industrial structure, and has invested in 6 financial institutions and obtained a good return on investment, which all show the growing maturity of True Love Group in capital management.


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