Founded in 1991, it is the main drafting unit of down industry standards, mainly engaged in goose and duck breeding and processing, down and home textile product research and development, production and sales of enterprises
Anhui Hongrun (Group) Co., Ltd. was founded in 1991, with total assets of 2.28 billion yuan and more than 2,800 employees. The main business of the group company has four parts:
The first is industry, which involves goose and duck breeding and processing, down and home textile product research and development, production and domestic and foreign sales; There are five natural factories, which are located in Tongcheng, Anhui, Wuxi, Jiangsu, Chongqing and Guangxi. It has three waterfowl breeding bases, down products branch, home textile products branch and other 6 branches (subsidiaries), and more than 20 sales branches in Beijing, Shanghai, Wuhan, Hefei, Nanjing, Sichuan and New York, USA. There are more than 800 shop-in-shops and specialty stores in more than 30 provinces and municipalities across the country.
The second is the real estate industry, which has successfully developed a number of high-end commercial real estate and residential communities in Zhangjiakou in Hebei, Taiyuan in Shanxi, Suqian in Jiangsu, Tongcheng in Anhui and other places.
The third is to invest in the financial industry, and the company has invested in four banks.
Fourth, the energy industry, which currently has a 90-square-kilometer oilfield project in Inner Mongolia, an open-pit coal mining project in Ordos, and a gold prospecting and mining project in Guangdong. Registered three joint ventures in Australia with 21 exploration rights covering an area of 6,400 square kilometres and jade mining projects.
The company has built a provincial excellent enterprise technology center, with an annual output of 3.2 million quilts and 3.5 million quilts, according to customs statistics, more than 60% of the products are exported to 78 countries and regions such as Europe, Japan, the United States, Australia and Hong Kong. In 2013, Hongrun Group achieved an operating income of 2.415 billion yuan and earned foreign exchange of 108 million US dollars, of which 63.57 million US dollars were self-operated exports.
In recent years, Hongrun has made significant progress in its strategic transformation. Through more than 20 years of capital accumulation, management experience, talents, technology and resources, the company has created a nationally renowned "Hongrun" brand, and created a gradually mature "elegant baby" brand, realizing the leapfrog development from OEM production to independent brand; From a single export to the domestic trade market transformation, the domestic and foreign trade market go hand in hand, in 2007 the company consolidated the foreign trade market at the same time, began to transform to the domestic market, opened the first store in Tongcheng City so far, just 5 years, the domestic trade market has grown by leaps and bounds, sales have accounted for 40% of the company's bedding sales, to achieve the successful transformation from the export market to the domestic market. From a single down home textile industry to a diversified industry, to achieve the main business of home textile to financial investment, real estate development, energy industry diversification strategic transformation, the four major industries go hand in hand, the formation of complementary advantages, risk diversification of the whole, has achieved rich business results. So as to ensure the healthy and sustainable development of the enterprise, and lay a good foundation for building a century-old Hongrun.
In the future, Hongrun will take the three aspects of Hongrun brand, real economy and capital operation as the main body, develop in an all-round way, and build Hongrun into a well-known brand in the country.
