Heung Kong Group Co., Ltd., Heung Kong Home Furnishing, founded in 1990, focuses on pan-home complex as the main format, and is committed to building a leading brand of smart home chain in the whole supply chain of home life services, integrating trade and logistics, real estate development, financial investment, resources and energy, and health industry

Founded in 1990, Heung Kong Group started from a furniture shopping mall "Baoan Haima" in Shenzhen, and after more than 20 years of development, it has 20,000 employees, assets of more than 100 billion yuan, and annual sales of about 30 billion yuan. The industry covers several major fields such as trade and logistics, industry, health industry, financial investment, education industry, development and construction.

In 1990, Heung Kong Group started its business in Shenzhen and entered the field of home furnishing business. With more than 20 years of development, Heung Kong Home Furnishing has taken pan-home furnishing complexes as the main business format, covering South China, Central China, East China, North China, Southwest China, Northeast China and other places, with an operating area of 3.5 million square meters, and has strategically cooperated with more than 6,000 mainstream brands, becoming a leader in the high-end market in the home furnishing industry. As the first platform of home furnishing e-commerce in China, "Jinhaima Mall" (www.kinhom.com) is committed to building the first brand of China's smart home chain in the whole supply chain of home life services with the most professional O2O experience platform system and supporting the warehousing and logistics of 40 major centers in China.

On the basis of years of accumulated commercial operations, Heung Kong Group has actively transformed into trade and logistics, and has planned a global business and trade cluster center of 9.6 million square meters under the guidance of "Commerce 4.0" in Changsha Gaoling International Trade City, making full use of the latest technologies in big data, e-commerce, logistics and mobile Internet to build China's largest one-stop collaboration platform for trade and trade circulation.

In 1996, Heung Kong Group became one of the earliest private enterprises in China to invest in the financial industry, strategically holding and participating in a number of financial institutions, and was the main shareholder of China Guangfa Bank, GF Securities, GF Fund, Guangdong Nanyue Bank and Bank of Tianjin, and established Heung Kong Financial Holding Group in Shenzhen, becoming one of the first key enterprises introduced by Qianhai in China.

In 2000, Heung Kong Group entered the field of urban development and operation, and completed the transformation from an urban developer to an urban operator by integrating, optimizing and innovating urban resources. Following the national development strategy, Heung Kong Group has strategically deployed the Guangdong Free Trade Zone, focusing on innovative financial service platforms, and building a world-class financial ecosystem in Qianhai, Nansha and Hengqin.

In 2005, Heung Kong Group invested and established Heung Kong Wanji Aluminum Co., Ltd. in Luoyang, which is the first large-scale alumina enterprise led by a private enterprise approved by the National Development and Reform Commission. The annual output of 2 million tons of alumina powder and rare metal minerals is nearly 3 million tons, with a total of 5 million tons.

In 2011, Heung Kong Group entered the high-end medical and health industry with an advanced concept, with the main direction of "medical treatment, health care and elderly care". Xiangjiang Health Valley is not only the only world-class hot spring resort in China with the theme of health, but also won the first "research base for preventive treatment" in the country by the Ministry of Health. In addition, the health industry sector has also successively invested in the construction of Xiangjiang Traditional Chinese Medicine Center chain institutions, Tianjin Jinxiu Xiangjiang Sanatorium and the Pearl River Delta Health and Wellness Silicon Valley, becoming a leading enterprise in China's health industry.

In 2016, Heung Kong Group actively laid out the mobile Internet, digital and intelligent sectors, and its Heung Kong Digital Uncle is making every effort to create a new "mobile and intelligent industry ecosystem" based on the "cloud intelligent manufacturing" model of product development and screening oriented by user needs.

At the same time, after more than 10 years of development, Heung Kong Education has built a comprehensive education system from kindergarten to high school to meet the diversified needs of inclusive, mid-range and international high-end education.

In 2005, Heung Kong Group initiated the first non-public charitable foundation in China, the Heung Kong Social Assistance Foundation, and donated more than 1 billion yuan to education, poverty alleviation, relief, disaster relief and other social welfare undertakings, realizing the solemn commitment of an outstanding private enterprise to "run the industry well and repay the society".