Yuexing Group Co., Ltd., founded in 1988, is a large-scale home furnishing store chain group, focusing on high-end furniture boutiques like works of art

Shanghai Yuexing Home Furnishing Commercial Development Co., Ltd. is headquartered in Shanghai with the purpose of "comprehensively improving the quality of Chinese's home culture", and has now become a large-scale home furnishing store chain group and a leading enterprise in the domestic home furnishing industry, and is the first in China to introduce Shopping Mall formats and home-related goods into home shopping malls to meet one-stop consumer needs. On the basis of more than 20 years of accumulation and precipitation, the "100 Stores Plan" was officially launched in March 2010. In order to improve the cultural character, shopping environment and service level of the home furnishing store, Yuexing Home Furnishing has started the renovation and upgrading project of Harrods, a century-old British store in the West, aiming to upgrade the Yuexing Home Furnishing Plaza from a platform store to a home theme shopping center.

On the other hand, Yuexing also relies on international exquisite technology and advanced production equipment to form a unique process of manufacturing European and American classical furniture, and the products break through the traditional furniture concept in the whole and details, making it a high-end furniture boutique like a work of art. It has three major self-owned furniture brands - the new American classicism "Fansi Mansion", the post-modernist style "Aishe", and the pure European classical style "Imperial Craftsman" is also eye-catching, Yuexing Home Furnishing in 2006 won the first batch of "China Famous Brand" home furnishing industry brands, and in 2010 became the only sponsor of the Shanghai World Expo home furnishing industry.

Nowadays, Yuexing Home Smart Mall (www.yuexingec.com) is officially launched, it is an e-commerce O2O service platform for the home furnishing industry invested and built by the group, and it is the first home furnishing e-commerce platform in China that is truly driven by "upgrading customer experience". Adhering to the corporate purpose and concept, Yuexing Home Smart Mall is committed to creating a platform function that puts customer experience first, whether it is from 3D online shopping malls to offline store indoor navigation, from scene and real-life product display to product details QR code, we will provide customers with more accurate shopping guidance and comfortable consumption experience through each shopping link of online and offline linkage.

Here, we will continue to strive for the goal of "being excellent, stronger and bigger", and have the courage to shoulder the corporate mission - to maintain the evergreen foundation and achieve the "century-old store" of Yuexing. Here, we will, as always, stick to our ideals, be brave in innovation, and meet new growth and dreams with greater courage and wisdom!