Shenzhen Haobainian Home Furnishing Chain Co., Ltd., founded in 1997, is a subsidiary of South China City Group, one of the top ten brands of home furnishing-building materials chain, a famous trademark in Guangdong Province, and a large-scale enterprise dedicated to the chain operation of home building materials

Haobai Home Furnishing - a well-known domestic home furnishing chain group, founded in 1997. It has two major home furnishing retail brands: HOBA Haobainian Home Furnishing and METEN Meiting Home Furnishing. At present, more than 10 large-scale home furnishing chain shopping malls have been opened in Shenzhen, Chengdu, Changsha, Fuzhou, Zhongshan, Zhuhai, Nanning and other large and medium-sized cities in China. On November 16, 2015, Haobainian Group was listed on the New Third Board (stock abbreviation: Haobainian, stock code: 834283), fully entered China's capital market, and became the first company to be independently listed on the New Third Board in the home furnishing circulation industry. With its industry-leading management philosophy and excellent brand value system, it has become the most innovative, most standardized, best shopping environment and most modern home furnishing chain shopping mall in the field of home furnishing circulation in China.

With a profound corporate culture as the cornerstone and excellent brand resources as the carrier, Haobai Group is committed to applying the international advanced business philosophy and management theory to the practice of the home circulation industry, pursuing excellence and innovation, and constantly promoting the reform and upgrading of the industry. The business philosophy of "complete home", "standardized management" and "experiential marketing" advocated and followed for a hundred years has a far-reaching influence on the industry, and is known as the most innovative and standardized management in China, the best shopping environment and the highest degree of modernization of the home furnishing chain enterprise, which has won the trust and love of customers and society.

In July 2013, Haobainian Group reached a strategic cooperation with China South City Group. In September 2014, the first key project of the cooperation between the two parties, the 380,000 square meters of Nanning South China City, was successfully put into trial operation and successfully operated; In March 2016, 310,000 square meters of Shenzhen South China City was grandly opened; In the future, Haobainian will open international pan-home shopping malls with a total area of more than 2.5 million square meters in Hefei, Zhengzhou, Nanchang, Chongqing, Xi'an, Harbin and other cities with South China City, and continue to explore China's pan-home market.