Xi'an Daming Palace Building Materials Industry (Group) Co., Ltd., Daming Palace, a famous building materials chain brand, a famous trademark in Shaanxi Province, is committed to providing a business platform for the circulation of building materials, decorative materials, household products and department stores, catering and entertainment industries

Founded in 1993, Xi'an Daming Palace Industrial Group is mainly engaged in the development and operation of commercial real estate, and is committed to providing a business platform for the circulation of building materials, decorative materials, household products and department stores, catering and entertainment industries. Aggregate resources, form a scale, and provide services for real estate development, engineering construction, and people's home life.

Under the leadership of Chairman and President Xi Youliang, the group has achieved leapfrog development in the past 20 years, with a total registered capital of 238 million yuan and total assets of more than 1.8 billion yuan. At present, the total operating area of the building materials and home furnishing professional stores and building materials malls has reached more than 200 million square meters, accommodating thousands of merchants, operating more than 100,000 kinds of building materials and decoration materials, bringing together famous brands, comfortable and beautiful environment.

In 1993, "Daming Palace Building Materials and Home Furnishing" took root in the fertile soil of Xi'an and began a period of rapid growth. In 2003 and 2005, with the "Daming Palace Building Materials and Home Furnishing" Hanguang Road store and the North Second Ring Road store put into operation, the brand development entered the fast lane. It has not only formed a development trend of north-south interaction and chain operation, but also accelerated the pace of construction of new rural areas in the station, promoted the rapid development of regional economy, and promoted the process of urbanization. On the basis of ensuring the stable operation of Daming Palace Hanguang Road store and North Second Ring Store, on April 27, 2012, the Daming Palace Dongcheng store with an investment of 1 billion yuan was grandly opened, and in 2013, Daming Palace Sanqiao store and building materials wholesale mall have also bloomed brightly; On March 29, 2014, the Daming Palace Diamond Store was gloriously launched, and the strategic layout of the chain operation in Xi'an "East, West, South, North and Central" ended perfectly. At the same time, "Daming Palace Building Materials Home Furnishing" Shanxi, Baoji, Hanzhong, Yulin and other commercial brand chains have been signed, constructed and operated. With the continuous improvement of brand influence, commercial operation and resource convergence, Daming Palace Home Furnishing City has advanced by leaps and bounds in the wave of commercial brand chain development in 9 cities in the province and even the whole country, and the grand blueprint of national expansion has begun to take shape.

In the next 3 to 5 years, the group will continue to increase the development of residential real estate, Hongqi Village urban reform and Daming Palace • Yiju two residential projects have been launched, Daming Palace Industrial Group will also take advantage of the favorable opportunity of the development and construction of Daming Palace Ruins Park, at the intersection of Taihua Road and the North Second Ring Road to build a national first-class Daming Palace International Trade Center, of which the southeast corner of the cross is building an urban complex with a construction area of 900,000 square meters based on furniture stores. In the southwest corner, a high-end leisure and entertainment facility and a super five-star hotel will be built. In the northeast corner, combined with urban reform, a super-large shopping center with a construction area of about 200,000 square meters will be built in the country.

At the same time of its own development and growth, the group has successively supported and driven the surrounding areas to open more than 40 building materials markets, forming a building materials market group led by the Daming Palace building materials market, and driving the vigorous development of local catering, entertainment, transportation, repair, hotel and other supporting industries. According to statistics, the group directly solves the employment of tens of thousands of people, and drives the employment of hundreds of thousands of people in the surrounding areas. Xi Youliang, chairman and president of the group, has also become a leader in the commercial real estate and building materials and home furnishing circulation industry in Northwest China. Over the years, Xi Youliang himself has been awarded the honorable titles of National Model Worker in 2005, Outstanding Manager of National Customer Satisfaction, Top Ten Economic Figures of Shaanxi in 2006, Outstanding Contribution Award for the Development of the Western Region, and Shaanxi Driving Force Figure. Daming Palace Industrial Group has been awarded more than 200 honors and awards, including the demonstration unit of credit construction in western China, the AAA unit of enterprise credit in China, the advanced private enterprise of national employment and social security, the AAA credit customer of the Agricultural Bank of China, the leading enterprise of Shaanxi economy in 2005, and the most influential brand in 2011.

In the process of development and growth, the group has assumed an unshirkable social responsibility for the construction of a harmonious humanistic society, and has invested a lot of human, material and financial resources into social welfare and charity for more than ten years. According to statistics, so far, Xi'an Daming Palace Industrial Group has donated more than 30 million yuan to social welfare and charity. On September 12, 2007, with the help of Xi'an Charity Association, the Group established the city's first corporate named charity fund "Xi'an Daming Palace Charity Fund". After the "5.12" Wenchuan earthquake, the group and the business owners, shopping guides and employees jointly donated more than 170 yuan to support the disaster area. In 2006, we were awarded the "Top Ten Charity Enterprises of the First Hope Project in Shaanxi Province" by the Shaanxi Provincial Committee of the Communist Youth League, and in the same year, we were awarded the "Outstanding Contribution Award for Chinese Philanthropy" by the China Charity Federation and the "Xi'an Charity Award" by the Xi'an Charity Association.

After 20 years of ups and downs, Daming Palace Industrial Group has determined the trend of the leader of building materials and home furnishing in Northwest China and the leader of the national building materials and home furnishing fashion. With the care and support of governments at all levels and the help of friends from all walks of life, the group will continue to uphold the grand vision of "service quality first, brand influence first" and the core values of "sincerity and goodness, compliance and compliance, affection and benefit, and win-win with one heart", develop to a large-scale, chain-based and international strong enterprise, and continue to move forward towards China's leading home building materials enterprise with a creative vision and global vision, and make greater contributions to the construction of Xi'an international metropolis!