Beijing Easyhome Investment Holding Group Co., Ltd. is a large-scale state-owned holding joint-stock enterprise with mid-to-high-end business positioning, providing "one-stop" services such as design, materials, furniture, household goods, imported food and accessories

Beijing Actually Home Investment Holding Group Co., Ltd. (hereinafter referred to as: Actually Home), the company's main business scope is to invest in the establishment of "Actually Home" as a unified name, with high-end business positioning, to provide customers with design, materials, furniture, household goods, imported food and accessories and other "one-stop" services, financial furniture and building materials brand stores, home decoration design center (Lewu), hardware and building materials supermarket (Liwu), home accessories (beautiful house), business office leasing (actually building), e-commerce (actually online), Imported food supermarket (Ankang) and other formats as one of the large-scale home building materials theme shopping center.

From the establishment of the booth market with an operating area of less than 30,000 square meters and annual sales of less than 300 million yuan in August 1999, as of the end of 2015, it has developed into a large-scale home furnishing chain group with footprints in 28 provinces (cities) across the country, 125 chain stores, a total operating area of more than 6 million square meters, and a turnover of nearly 40 billion yuan. It has not only won the title of "Top Ten Commercial Brands in Beijing" for ten consecutive years, but also has become the industry leader with the best management and service and the best reputation in the field of home building materials circulation in China.

The characteristics of the "home building materials theme shopping center" model

A veritable "one-stop-shop"

After several years of development, the product management chain of the house has been gradually improved, and the characteristics of "one-stop" shopping have gradually become prominent, from design to decoration, from the purchase of materials to furniture matching, from household goods to home accessories, that is to say, from consumers to get the house key to the official move-in, all consumption links can be realized in the house.

Absorb the strengths of the whole business

The characteristics of the "home building materials theme shopping center" are the combination of furniture and building materials market, furniture and building materials brand stores, building materials supermarkets and home furnishing shopping malls, and the implementation of investment market management for medium and high-end brands and non-standardized products, and the transformation to specialty stores; Implement supermarket management for standardized and popular products; The household goods and accessories in the "post-home decoration" stage are managed by shopping malls. The home takes the advantages of various home furnishing formats and realizes the organic combination of home decoration design center, furniture and building materials market, furniture and building materials brand stores, building materials supermarkets and home furnishing shopping malls.

Clear and unambiguous mid-to-high-end positioning

The home is clearly positioned to serve the middle and high-end income groups, and the business varieties are mainly medium and high-end brands, leading the quality and fashion of home furnishings.

Integrity-based service awareness

Service-oriented and integrity-based are not only the business philosophy of the enterprise, but also the professional ethics that the enterprise should abide by, and it is the foundation of the family to start a business and establish a business. "Advance compensation", "tilt to consumers", "green environmental protection", "unified return and exchange", "one month no reason to return", "same brand and same price", "zero addition" for decoration, "zero delay" for delivery and installation, are the embodiment of service-oriented and integrity-based home.