Jinsheng Real Estate Investment Group Co., Ltd., founded in 1993, is a well-known trademark in Jiangsu Province, and is a comprehensive diversified enterprise integrating building materials and home furnishing chains, commercial department stores, real estate development, construction and installation
Founded in 1993, Jinsheng Group is a large-scale private enterprise. In the past ten years, Jinsheng Group has formed two major enterprise groups focusing on commercial chain and real estate investment and development with determination and innovation. The business covers decorative building materials, furniture, department stores, real estate development, road and bridge construction, construction, international trade, cultural communication and other industries, the total assets of the group are more than 5 billion yuan, business outlets and investment projects throughout the major large and medium-sized cities in Chinese mainland, in Jiangsu, Shanghai, Hubei, Beijing and other places have more than 10 chain stores, business area of more than 1 million square meters.
Jinsheng International Nanjing Jiangdong Store, Qiaobei Store and Shanghai Tongchuan Road Store are among the top 20 "five-star building materials markets" in China; In the evaluation of authoritative institutions such as the Home Furnishing Branch of the All-China Federation of Industry and Commerce and SouFun, the Group won the honorary title of "China's Home Furnishing Industry Biennial (05-06) Top Ten Circulation Commercial Brands" and "2006 Most Influential Home Furnishing Store".
The group uses its own brand charm to maintain strategic cooperative relations with more than 500 well-known brands in the world and at home, and realizes in-depth cooperation with well-known building materials and home furnishing brands. The company believes that the common values of stores and merchants are the precipitation of store brands, and only by allowing brand products and brand stores to form a joint force can the brand strategy of the store be truly realized. At the same time, the group accelerates the rapid integration with international business standards, increases the transformation of hardware facilities, and further standardizes the operation and management order of stores with reference to the standards issued by the ministry to improve the marketing atmosphere. At present, Jinsheng Group store has been a new store that meets the requirements of modernization. The company will also actively and steadily rely on the company's industry advantages, continue to promote chain business innovation, gradually promote industry segmentation, shape brand influence, and promote the strategic development of department stores, building materials and furniture and other commercial industries.
Jinsheng Group has participated in the restructuring of six state-owned enterprises, including Nanjing Decoration City, Nanjing First Construction, Nanjing Equipment Installation Company, Nanjing Nanjing Friendship Hualian Group, Nanjing Department Store and Taiping Shopping Mall. It has undertaken more than 600 million yuan of debts of these enterprises, and has invested 400 million yuan in succession, replaced the identities and arranged employment for more than 7,000 employees, and resettled some personnel for reemployment, thus ensuring the smooth transition and stable development of the production and operation of the restructured enterprises. At the same time, through a series of means such as converting mechanisms and revitalizing assets, the profitability of restructured enterprises is realized.
