Quanzhou Baofeng Shoes Co., Ltd., a well-known fashion slipper brand, is positioned in the mid-to-high-end market, with fashionable canvas shoes and high-end slippers in spring and summer, cotton wool slippers in autumn and winter, and a series of canvas shoes in the extension
Listed on the Main Board of the Hong Kong Stock Exchange on 28 January 2011, Baofeng Fashion International Holdings Limited (HK01121) is a leading brand and manufacturer of slippers, sandals and casual shoe covers in China. According to Frost & Sullivan's market research, the Group was "the largest exporter of loafers in China in 2011" and "the No. 1 seller of its own brand of fashion loafers in China in 2011 (including brands of multinational conglomerates)".
In 2005, Baofeng Fashion was approved to establish the only provincial research center for slippers in China, and in 2008, the Chinese EVA sandal industry standard drafted by Baofeng Fashion was approved by the National Development and Reform Commission and officially promulgated and implemented in September of that year. After more than 20 years of development, Baofeng Fashion has won more than 20 honorary titles such as United Nations Procurement Supplier and Expo Chartered Product Quality Award, and has won the global market with its fashionable design and excellent quality.
Baofeng Fashion adheres to the business philosophy of "taste life, happy manufacturing", adheres to the corporate culture of "honesty is respected, trust is proud", and vigorously explores domestic and foreign markets. In the international market, Baofeng Fashion has established cooperative relations with dozens of internationally renowned brands such as GUESS and other international brands, and nearly 100,000 pairs of products are continuously sold to the global market every day. According to incomplete statistics, in the American market, one out of every ten Americans wears Baofeng slippers.
In the domestic market, Baofeng Fashion has two independent fashion footwear brands, "Baoren" and "Baofeng", and has gradually established an extensive sales network in China through the dual-brand and multi-channel brand marketing model. Baoren products are mainly positioned in the mid-to-high-end market, with fashionable canvas shoes and high-end slippers in spring and summer, cotton wool slippers in autumn and winter, and a series of canvas shoes with extension and height, etc., to create a rich product line of Baoren in four seasons. The Baofeng brand focuses on the home life slipper market, based on promoting the upgrading of China's home life slipper market. With the continuous deepening of the marketing of Baoren and Baofeng brands, it has promoted an overall upgrading revolution in the Chinese traditional slipper market.
In 2015, Baofeng Fashion will launch an O2O business model with independent intellectual property rights, relying on all Baoren physical stores to carry out modular operation of Baoren products. Baofeng Fashion plans to establish 10,000 Baoren physical stores and experience stores with O2O fixed terminals across the country in three years, so as to put our service, quality and fashion directly around consumers.
