
A well-known brand of slippers, a new type of company with a complete product structure in the domestic slipper industry, advocating a new life at home, and committed to the branding of slippers
Shijiazhuang Yijiaju Household Products Co., Ltd., founded in 2000, is a new type of company advocating a new life at home and committed to the branding of slippers. The company takes "making shoes for the people of the world" as its development strategic goal, and under the guidance of the core concept of "excellent products must win", it is positioned in the high-end market, adopts cutting-edge production technology in Brazil, introduces advanced production equipment from Taiwan, and produces large-scale fine production. The PVC, EVA, TPR, leather, Latin combination and other slippers produced by the Lulujia brand have a marketing network all over the country and to the world. At the beginning of 2008, Lu Lujia was awarded well-known protection by the relevant state departments.
In 2012, according to the current situation of the domestic slipper market and absorbed the essence of the multi-brand marketing strategy of Procter & Gamble and Volkswagen of Germany, the company launched the "Yijiaju" slipper brand, which won market recognition once it was launched, and successfully held the national order fair in July of the same year, which was a complete success. So far, in the market across the country, "Yijiaju" slippers and "Lulujia" slippers have been formed without interfering with each other, flying with wings, and a win-win future!