Baofeng is positioned as a comprehensive brand in the mid-to-high-end market, and is a leading brand and manufacturer of slippers, sandals and casual footwear in China
The "Baoren" brand is the main comprehensive brand of Baofeng. Mainly for the mid-to-high-end fashion slippers market, with the concept of leading the fashion trend, international leading quality, and diversified styles, it fully meets the needs of consumers for fashion matching as they like; The "Baofeng" brand focuses on the home life slipper market, based on promoting the upgrading of China's home life slipper market, integrating "comfort, leisure, quality and fashion personality", and conforming to the needs of consumers to continuously improve their consumption level and consumption concept and pursue a higher quality of life.
The original text of Baoren is "boree" in English, which means "acacia tree". It is in line with the traditional consumption psychology of Chinese female consumers, as well as their cultural tendencies. At the same time, it is very close to the fashionable and elegant characteristics of women's fashion slippers.
"Baoren Shoes" positions its own brand style as "the pursuit of self, get rid of shackles, casual freehand, fashionable and beautiful" with its vitality, dynamic, fashion as the brand characteristics.
Product Positioning:It is a high-end casual fashion product of the "1 Drag N Project" with the exclusive focus on high-quality women's slippers in all seasons and supplemented by other shoes and clothing, as well as men's and children's footwear products.
Baoren product line support:With summer slippers, winter cotton wool shoes as the mainstay, extension canvas shoes, casual boots, snow boots and some bags, clothing, silk scarves as a supplement, the richness of the product line in all seasons, to create more profit margins.
Baofeng Fashion International Holdings Limited (stock code: 1121), listed on the Main Board of the Hong Kong Stock Exchange on 28 January 2011, is a leading brand and manufacturer of slippers, sandals and casual footwear in China. According to Frost & Sullivan's market research, the Group was "China's largest loafer exporter in 2011" and "ranked No. 1 in 2011 China's own brand fashion loafers sales (including multinational brands)"
The Group owns two of its own fashion footwear brands, "Baoren" and "Baofeng", and produces shoes for internationally renowned brands, including "Fortune 500 companies". With the success of its own brands, the "Baoren" and "Baofeng" brands are aimed at the mid-to-high-end and mass markets respectively, and the Group has not only successfully built a fashionable brand image, but also occupied a place in the high-end market. It has also successfully entered the mass market and become the darling of the public. The current sales outlets cover all parts of China and Hong Kong, and will continue to expand to Southeast Asia and Asian markets.
At the same time, the Group is a partner of NBA China, NBA Asia, FashionTV and Swarovski (Guangzhou) Trading Co., Ltd., a well-known crystal supplier, and has successfully obtained the right to use the cartoon character of "SpongeBob SquarePants" in the United States. These partnerships will further broaden the Group's product line and expand to different levels of consumer segments.
