Tianjin Dehuaxin Shoe Factory, founded in 1898, is a famous cloth shoe brand in Tianjin, a time-honored brand in China, a subsidiary of Tianjin Yishang Group Holdings, and an earlier cloth shoe production supplier in Tianjin
Dehua Xin was founded in 1898, the front shop and the back of the factory operation, in Tianjin for a long time, the royal family, warlords, bureaucrats, rich gentry, Tianjin "eight families" and other major mansions of the lord, wife, young lady, young master often come to buy shoes, but also according to their requirements to order and deliver to the door.
At that time, the shoe store was set up in the most prosperous northeast corner of Tianjin, with a door face room on the third floor and three bottoms sitting east to west. And this area is the dream of businessmen at that time, with the reputation of "every inch of land and every inch of gold". Zhao Zixuan, the shareholder of Dehuaxin Shoe Store, invested a lot of money and actively drilled into the camp, and finally got his wish.
After the opening of the Dehua Xin shoe store, due to the new shoes, fine materials, complete specifications and fair prices, coupled with the warm and thoughtful service of the sales staff, the flow of customers is endless all day long, and the turnover far exceeds that of its peers. Zhao Zixuan often said: "People make people tired to death, and goods make people crowd the door" Based on this idea, Zhao Zixuan played a high-quality card. He firmly grasped the four major hurdles of product selection, style, inspection and sales. In terms of material selection, resolutely do not use secondary materials, special materials, very strict, all production raw materials must go through many strict experiments and make sample shoes after trying on, to determine that no soil, no color, no shape, wear resistance can be used in batches. Even the soles of the shoes do not follow the example of other shoe stores, and all the shoes are made of new white cloth, and the finished shoes are cut open on the spot in the store hall and made to the public. The inspection is also checked by the manager himself, and the seven public orders of making shoes are slightly unsatisfactory, and they are resolutely reworked. Dehuaxin attaches great importance to innovation, the most typical is to make a suit at that time dress to the upper of Hangyuan loafers, it combines the advantages of various fabrics, once launched immediately sensational, sales increased sharply. Later, various shoe stores rushed to follow suit, affecting the whole country. It is not a miracle that this national classic initiative continues to this day and still has a strong vitality.
Around 1924, Dehuaxin Shoe Store surpassed the major shoe stores and formed a trend of standing out from the crowd. At the time of the completion of the Intertek Market, Zhao Zixuan, who had a discerning vision that the concession would have great development, decisively rented the façade facing the street and opened at the same time as the Intertek Market. At that time, the entertainment stars at that time were also found, and the stars who saw good shoes were ordered on the spot, and the advertising effect was very obvious. A branch store was opened. Taking advantage of this momentum, in 1929, when the Quanye Field opened, two branches were opened, and leather shoes for men and women were added at the same time. Later, it opened a branch store at the Hangzhou Daokou of Dayingmen. After the liberation in 1956 public-private partnership, renamed Dehua Xin Shoe Factory, relocated to No. 6, Diwei Road, Hebei District, now Dehua Xin people not only uphold the exquisite skills of their predecessors, but also carry forward the spirit of Dehua Xin's integrity business, customer first, Dehua Xin's career is facing another leap.
