Founded in 1902, it is one of the top ten brands of cloth shoes, a time-honored brand in China, a famous trademark in Beijing, and an enterprise known for its production of handmade cloth shoes and leather shoes
Founded in 1902 and now located in Wangfujing Street, Beijing Tongshenghe Shoe Store is a well-known footwear production and operation enterprise. Tongshenghe was originally mainly engaged in the production of mille-feuille shoes and hats, and the first shopkeeper, Mo Yinxuan, was a native of Baodi, Hebei. At the time of opening, Tie Liang, the minister of the Qing Dynasty, presented a couplet: "Work together to achieve harmony, ascend to the palace crown and wear a lot of wealth", cleverly integrating the three words "Tongsheng and He" into the couplet, which means "working together, harmony and wealth".
In 1912, Tongshenghe bought a store in the most prosperous Yiyi Street, and was famous for its genuine goods and warm and thoughtful service. The production of cloth shoes with exquisite materials, excellent workmanship, novel style, on the basis of traditional craftsmanship and continuous innovation, to meet the needs of customers from all walks of life, at that time "Tongshenghe" made of dress cloth shoes had been popular throughout the country. After Li Xitao, Wang Zhifu, Zheng Yaoting, Mo Zelin, Zhang Boheng and other five managers worked together, the business has developed rapidly, and in 1929 there were four stores, and according to the market demand to increase the production of leather shoes, mainly for the time of the celebrities and dignitaries to serve, the formation of a veritable front shop after the factory style professional shoe store.
In 1956, after Tongsheng and the public-private partnership, Premier Zhou instructed leaders at all levels to "support the continuation of the time-honored brand". With the help of the government, Tongsheng and adjust the scope of business, hired a number of shoe-making technicians from all over the country, the production of leather shoes integrated with the characteristics of the north and south technology, in the selection of materials, workmanship is more excellence, with high quality and low price to win the trust of the majority of consumers.
In 1984, Tongshenghe restored the old store name (during the Cultural Revolution, it was renamed Long March Shoe Store, Forward Shoes and Hat Store), in the more than 10 years of reform and opening up, people's living standards have been continuously improved, the consumption of clothing has increased greatly, and Tongshenghe's products are in short supply. In 1985, a production building of more than 4,000 square meters was built, and advanced production lines were introduced to expand production to meet the needs of consumers. In 1990, he successfully produced official shoes for the Asian Games. The reputation of "Tongshenghe" has been greatly boosted.
The first handmade shoe
In the production process of Tongsheng and hand-sewn leather soles, each pair of shoes has to go through more than 100 processes to complete. The insole and outsole of leather shoes are made of natural cowhide raw materials, which need to be firmly adhered to Jiangmi paste during the processing process, and then stitched by experienced technicians by hand, and then polished and modified by appearance, and a pair of hand-sewn leather shoes can be finally made.
Today, Tongsheng and continue to carry forward the fine traditions of the past in operation, focusing on product quality and service. Tongsheng and the production of hand-sewn fine leather shoes and traditional craft cloth shoes all use natural materials (leather, wool, cotton, linen, etc.), the use of Tongsheng and unique handmade craftsmanship, so that the product reflects the national character at the same time has the function of foot sweat absorption and comfort. Because of the beautiful and environmentally friendly products, they have been selling well in the market for many years, and have become a good gift for relatives and friends. In order to promote the time-honored brand culture, the on-site handmade leather shoes have been added to show the craftsmanship level of Tongshenghe's handmade shoes. If the customer can't choose the right shoes, the technicians in the store will make them custom-made, make another last and design shoe samples according to the foot type, and complete them regularly according to quality. Party and state leaders Mao Zedong, Zhou Enlai, Liu Shaoqi, Yang Shangkun, Liu Huaqing, Zhang Zhen, many people in the literary and sports circles and foreign friends such as the King of Cambodia, NBA stars Drexler, Owen, etc., have come to Tongsheng and ordered leather shoes and cloth shoes, and highly praised the products.
In the past 100 years, Tongshenghe's products have been welcomed by people from all walks of life for their exquisite materials, fine workmanship and high quality. Tongshenghe is a Chinese time-honored brand enterprise named by the Ministry of Domestic Trade and the Ministry of Commerce, and has been rated as a famous trademark, an excellent characteristic store in Beijing, a standard unit in the window industry, a civilized management demonstration store, a famous brand in Beijing, a trustworthy unit in price measurement, and a contract-abiding and trustworthy unit. Its products have won many quality product awards and design awards in the Ministry of Commerce and industry competitions.
With the development of the market economy, the time-honored brand is facing new opportunities and challenges, Tongsheng and has always been actively exploring the combination of tradition and modernity, inheritance and innovation of the combination of time-honored brand development road, constantly learning advanced business philosophy, broadening business ideas, carrying out agency management, franchising, branch management, counter management and wholesale sales and other forms of operation, and gradually expand market share, highlighting the characteristics of professional management at the same time, maintaining the tradition of serving the public, improve after-sales service, To meet the individual needs of consumers at home and abroad.
