Beijing Neiliansheng Shoes Co., Ltd., one of the top ten brands of cloth shoes, began in 1853, the representative of the old Beijing cloth shoes, a famous trademark in Beijing, a time-honored brand in China, an industry standard-setting unit, a national intangible cultural heritage, and a large-scale handmade cloth shoe manufacturer in China
Founded in 1853 A.D. (the third year of Xianfeng in the Qing Dynasty), Neiliansheng is the oldest existing enterprise in the handmade cloth shoe industry. "Nei" refers to the inner court, and "Liansheng" means that customers can wear the court boots made in this store, and they can prosper in the imperial court and be promoted to three levels in a row. "Neiliansheng" has changed its location several times and is now located at No. 34, Dashilan Street, Qianmen, Beijing. The registered trademark "Neiliansheng" was handwritten by Mr. Guo Moruo in 1962.
Neiliansheng is well-known at home and abroad for the production and operation of traditional products of mille-feuille shoes, and the sales scale has gradually formed. At present, sales outlets all over the country large and medium-sized cities, branches, franchise chain stores, counters, dealer outlets up to more than 200, is currently the largest domestic handmade cloth shoes production and operation enterprises, enterprises adhering to the "integrity-based, quality first" management philosophy, in 2001 to complete the joint-stock system transformation, the nature of the enterprise is a limited liability company, belongs to the front store and backyard factory type. The main store has an operating area of 1,200 square meters.
Neiliansheng's products involve three categories: traditional cloth shoes, fashion cloth shoes, and leather shoes, covering men's cloth shoes, women's cloth shoes, children's shoes, slippers, handmade leather shoes and other varieties, forming a comprehensive product structure. At present, there are more than 3,000 varieties of colors, and a variety of mille-feuille bottom shoes have obtained national patent certificates.
"Neiliansheng" handmade cloth shoes, the traditional handmade and modern styles, fabrics are organically combined, with fine workmanship, exquisite styles, a wide variety of varieties, comfortable wearing as the starting point, the development of a variety of new fashion products, to adapt to market changes.
In the fourth year of the Republic of China, he won the first prize of various shoes issued by the Kyoto Product Association of the National Exhibition; In the 24th year of the Republic of China, he was awarded the first prize of boots and shoes by the Beiping Products Exhibition; In 1984, it was rated as an excellent product; In 1987, it was awarded the second prize of product by the National Footwear and Hat Federation; In 2001, it passed the ISO9001 international quality certification and ISO14001 environmental system certification; Since 1992, it has been continuously recognized as a famous trademark by the Beijing Municipal Administration for Industry and Commerce, and in 1992 and 2001, it was recognized as a designated tourist store by the Beijing Municipal Tourism Bureau; In the same year, the transformation of traditional cloth shoes - the "mille-feuille" cloth shoe materials and process transformation project was recognized by the China Federation of Commerce as the third prize of "National Commercial Science and Technology Progress". In 2002, it was rated as a key brand of China's commercial cultivation; It was listed as "Key Protection Enterprise for Fighting Counterfeiting and Supporting Excellence" by China Quality Inspection Association; The cloth shoes of Neiliansheng were rated as "China's famous brand goods" by the China Federation of Commerce; In 2006, it was awarded the honorary title of "China's first cloth shoes" by the China Chamber of Commerce, and in the same year, it was recognized as "China's time-honored brand" by the Ministry of Commerce of the People's Republic of China; In 2007, the company was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce; In 2008, the "Inner Line Rose Thousand Layer Bottom Cloth Shoes Making Technique" was included in the national intangible cultural heritage list, and in the same year, the company provided all the ceremonial and awarding shoes for the 92nd Olympic Games; In 2001, Neiliansheng became one of the enterprises that formulated the national cloth shoe standard, and in the same year, the production technology of the mille-feuille cloth shoes was rated as "Productive Protection Demonstration Base" by the Ministry of Culture.
