The top ten brands of cloth shoes, the famous trademark of Shandong Province, the famous brand of Shandong, and the drafting unit of the industry standard of "cloth shoes", subvert the concept of "old/soil/old" of traditional cloth shoes, and mainly promote cloth shoes/professional shoes/cultural shoes/gift shoes products
Shandong Rongshun Shoes Co., Ltd., founded in July 2004 with a registered capital of 23 million yuan, has Beijing cloth shoes and new cloth shoes that are casual and fashionable, healthy and environmentally friendly, and integrate artistic elements and cultural elements. With an annual production capacity of 3 million pairs, the company is a leading enterprise in China's cloth shoes industry and the drafting unit of the national standard of "cloth shoes". The company has successively won the "Gold Award of the International Footwear Expo", "China's Leading Brand of Cloth Shoes", "Shandong Famous Brand", "Shandong Famous Trademark", "Shandong Consumer Satisfaction Unit", "Shandong Province Contract-abiding and Trustworthy Enterprise", "Shandong Province Outstanding Elderly Enterprise" and other honors.
The company has a R&D center, a testing center, a science and technology service center, and a first-class R&D team headed by the general manager, 5 of whom have 30 years of work experience in large state-owned enterprises and are well-known designers in the cloth shoe industry. Through the establishment of R&D institutions in Guangzhou, Beijing and Quanzhou, it has been jointly developed with Beijing Institute of Fashion Technology, Shaanxi University of Science and Technology, and China Leather and Footwear Research Institute. Now the research and development of products include Beijing cloth shoes, fashion cloth shoes, business casual cloth shoes, sports and leisure cloth shoes, professional shoes, cultural shoes, gift shoes and other fashionable, comfortable, healthy and environmentally friendly new categories. Completely subverted the traditional cloth shoes "old, earthy, old" concept, the use of new materials, new technology, new technology, new equipment, cloth shoes design into the artistic elements, cultural elements, improve the product grade and taste, will gradually replace leather shoes, sneakers, become people's new fashion.
The company's strategic objectives and planning: brand strategy, group strategy, listing strategy, internationalization strategy
1. Brand strategy: through the development of agents and franchise stores, the establishment of online shopping malls, the expansion of professional shoes, gift shoes group buying business, strengthen channel construction, increase market share, increase product added value, enhance brand value, 3-5 years to become the first brand of Chinese cloth shoes.
2. Group strategy: integrate industry resources, expand production and raw material production bases, build Rongshun cloth shoes industrial park, and form cloth shoes enterprise group.
3. Listing strategy: take the listing of Qilu equity as an opportunity to further standardize the company's operation, improve the governance structure, optimize the product system, promote industrial upgrading, improve the overall level of the company, and become a listed company in 3-5 years through the introduction of funds and equity incentives. Rongshun footwear industry will be broad-minded, national sense of responsibility, so that the enterprise will become a stage for all kinds of talents to display their talents, a paradise for investors, and become everyone's Rongshun, the society's Rongshun, the world's Rongshun.
4. Internationalization strategy: By expanding international trade and carrying Chinese culture, Rongshun cloth shoes will become the world's first brand of cloth shoes from a national brand to 6-10 years. Looking at the world's clothing, bags, leather shoes, sports shoes of the famous brand, China is now almost none, only Chinese cloth shoes through joint efforts may become a world brand, Rongshun shoes based on the leading position in the cloth shoes industry, the times have given us a sacred mission, we will be duty-bound to take on the responsibility of creating a national brand. Through careful planning and design, artistic and cultural elements are added, and cloth shoes are promoted to cloth art and then to the cultural industry, forming a three-legged world-renowned brand pattern of Italian leather shoes, American Nike sneakers, and Chinese Rongshun good cloth shoes in the international footwear industry.
