ZOSE Sports & Entertainment Co., Ltd. is affiliated to China Central Television, the only commercial operator of sports events on CCTV, and an innovative enterprise with international sports marketing and communication strength
China Television Sports & Entertainment Co., Ltd. (hereinafter referred to as "China Television Sports") is affiliated to China Central Television, its predecessor was the China International Television Corporation Sports Promotion Branch established in 1996, in 2009 to adapt to the development trend of contemporary sports, officially changed its name to China Television Sports Entertainment Co., Ltd.
As the only commercial operation organization of sports events of CCTV, ZOSE Sports fully integrates the top event resources of the General Administration of Sports of China, relevant sports associations and international individual sports associations, and actively promotes the international layout with IMG (International Management Group), and has formed a four-in-one service system integrating sports marketing, event (program) production and broadcasting, event management and industrial research. The specific business covers sports event organization management and commercial operation, event brand promotion, program production, event signal production, event copyright trading, sports industry planning consulting and athlete brokerage. Through years of hard work in the field of sports, ZOSE Sports has grown into an innovative enterprise with international sports marketing and communication strength.
ZOSE Sports is committed to the long-term development of China's sports industry, constantly excavating and introducing international high-end event resources, and leading the sports fashion. At the same time, it will innovate the operation mode of traditional Chinese events and promote traditional Chinese sports culture. Every year, ZOSE Sports participates in the operation, management and broadcast of more than 1,000 events (programs). Among them, there are international competitions with great influence such as the Olympic Games and the World Cup; There are also high-end events such as the World Snooker International Championship and the China Tennis Open; There are also table tennis super leagues, diving series, and Chinese dragon boat competitions with traditional Chinese characteristics, which are popular among the audience; and the annual ceremony of Chinese sports - "CCTV Sports Person of the Year Selection".
With mature experience in event operation and professional integrated marketing capabilities, ZOSE Sports also actively carries out customized services for the whole business case, and successfully provides marketing solutions for many domestic and foreign enterprises such as China Mobile, Tsingtao Brewery, Anta, 361°, FAW-Volkswagen Audi, Changan Ford, etc., which is the best bridge for enterprises to resort to sports marketing.
