Founded in 1995, Rheinland Sports Development Co., Ltd. is a listed company focusing on the global layout of sports events, sports media, sports finance, sports real estate and other platforms
Founded in 1995 and headquartered in Hangzhou, Zhejiang, Leyenda Sports Development Co., Ltd. is a sports company listed on the Shenzhen Stock Exchange (stock code: 000558).
With the corporate vision of "let people live a healthy and happy life under the blue sky and white clouds", the company takes the "416 strategy" as the corporate development strategy, follows the "four modernizations" policy of sports marketization, internationalization, networking and securitization, and lays out six platforms of sports events, sports media, sports finance, sports network, sports real estate and sports education on a global scale, and is committed to building a sports industry ecosystem composed of several enterprise clusters with integrated development.
Under the guidance of the Four Modernizations Policy, Rheinland Sports has actively explored and achieved remarkable results, and has initially formed a sports industry ecosystem with six platforms as the core. At present, it has two major brand events, the Stankovic Intercontinental Basketball Championship officially authorized by FIBA and the Asian Professional Men's Basketball Challenge officially authorized by AFC, and has successively held international events such as the 2015 Rheinland Sports Stankovic Cup Intercontinental Basketball Tournament, the 2015 China Yuhang WBC World Boxing Championship, and the National Family Fitness Challenge. It has the leading sports mobile Internet platform in China - "Sports World", and has entered the sports network channel; Establish an all-round cooperative relationship with China Sports Press Group to enter the field of sports culture; Cooperate with Zhejiang Huanglong Sports Development Co., Ltd. to establish Zhejiang Huanglong Rhine Sports Event Operation Planning Co., Ltd. to create sports brand events, and jointly apply for the establishment of Zhejiang Sports Property Rights Trading Center; Cooperate with the Huangshan Municipal People's Government to build the "China Huangshan International Outdoor Sports Base", opening a precedent for government-enterprise cooperation in the sports industry; Jointly operate the Zhejiang women's football team with Hangzhou Sports Development Group to test the mixed ownership reform of the sports industry; Together with Zhejiang Huanglong Sports Development Co., Ltd. and CCB International, two leading enterprises in the industry, the Zhejiang Sports Industry Fund, which is currently the largest in China with a scale of 5 billion, was established; It has a well-known e-sports brand and established Leyenda E-sports Culture Development Co., Ltd. to set foot in the field of e-sports; It has a well-known fitness brand in Hangzhou, Pegasus Fitness, and has established a stadium company to open up the channel of sports real estate......
In the future, Rheinland Sports will accelerate the leap of modern excellent enterprises, take the development of the sports industry as its own responsibility, make steady layout, work hard, and strive to realize the beautiful vision of "let people live a healthy and happy life under the blue sky and white clouds".
