LeTV Holdings, a well-known brand in the Internet sports industry, has extremely rich event copyright resources on the whole network, and is a large-scale sports ecological company with a whole industry chain
In March 2014, LETV Sports Culture Industry Development (Beijing) Co., Ltd. was formally established on the basis of LETV Sports Channel, and developed from a single video media website business form to a sports ecological company based on "IP operation, content platform, intelligence, Internet service".
On May 13, 2015, LETV Sports completed a series of financing of 800 million yuan A and A, and the company's valuation was 2.8 billion yuan. On April 12, 2016, it was reported that LETV Sports officially announced today that it had received 8 billion yuan in Series B financing, and the company's valuation was about 21.5 billion yuan.
With the mission goal of "allowing everyone to better participate in sports", LETV Sports has established three development concepts of globalization, industrialization and Internet, and is committed to integrating global sports resources, strengthening the integration of science and technology into sports, building a sports industry chain system, and promoting the comprehensive upgrading of the sports industry.
In the direction of globalization, in July 2015, the headquarters of LETV Sports in Silicon Valley was officially launched, opening the global layout of dual headquarters. The U.S. headquarters is responsible for global R&D cooperation and U.S. market development, while the China headquarters is responsible for the ecological layout of the sports industry and the development of markets such as China. In September, LeTV Sports Hong Kong was officially established, and Cheng Yizhong, a well-known media person, became the CEO. In 2015, LETV Sports also successively established four major sports industry bases in Chongqing, Wuxi, Suzhou and Haikou, replicating and landing six types of businesses, including event operation, sports tourism, venue rental, sports training, intelligent venues, and leisure and rehabilitation, becoming a pioneer in the regional Internet sports industry.
In the direction of Internetization, LETV Sports continues to launch innovative products and services for Internet sports. In May 2013, LETV Sports APP was officially launched, providing a full range of LETV sports ecological products with live broadcast as the core; In September 2015, the independent domain name of LETV Sports was launched.
In the direction of industrialization, from 2015 to 2016, LETV Sports accelerated the construction of the whole sports industry chain through capital layout. In July 2015, LETV Sports and LETV jointly invested in Beijing Yidong Sibo Network Technology Co., Ltd. to lay out in the field of community O2O and sports health; In January 2016, LETV Sports held Souda Football for 39.2 million yuan, and acquired all the shares of China's largest sports anchor live broadcast platform - Octopus TV for a consideration of 300 million yuan, marking LETV Sports' focus in the field of sports big data and UGC live broadcast; In February, LETV Sports led the investment of 10 million US dollars in the B round of financing of the domestic lottery service operator Octopus Lottery, and the Super League guessing game jointly developed by the two parties was launched on the LETV sports platform on March 4, the day of the opening of the Chinese Super League. In May 2016, LeTV Sports and Yongle Culture jointly established an Internet sports ticketing sales company, Lejiale Sports, to achieve one-stop service from event information, ticket purchase services, venue services, viewing interaction and commodity consumption, so as to activate the huge potential of China's sports ticketing market.
