Zhejiang Daily Newspaper Group, Qianjiang Evening News, founded in 1987, is a provincial-level evening newspaper with a large circulation and more influential urban newspaper with high education, high income and high consumption as the main readership

Founded in 1987 with the goal of establishing "the mainstream newspaper of the city in the 21st century", Qianjiang Evening News is the only provincial-level evening newspaper in Zhejiang Province and Hangzhou, and is the largest urban newspaper with the largest circulation, the largest advertising revenue, the highest reading rate and the greatest influence in Zhejiang Province and Hangzhou. With first-class strength and a highly credible brand image, it is the first brand in the Zhejiang newspaper market

"Qianjiang Evening News" adheres to the tenet of "heart to readers, love for thousands of families", adheres to the core value orientation of "upward, good, and beautiful", sharpens the character of the evening newspaper of "righteousness, sharpness, and literary atmosphere", and realizes "sharp dissemination and happy reading". It has the largest publishing scale and information volume in the province's urban media, with 64 daily editions, all kinds of news and special issues and supplemental editions are ahead of the province's newspapers, and have successively launched national reading weekly, health weekly, travel weekly, life weekly and various theme albums to provide readers with all-round information. The three local editions of "Hangzhou News", "Ningbo City Affairs" and "Zhejiang Central City Affairs" were published separately in Hangzhou, Ningbo and Jinhua respectively, realizing the dual improvement of distribution coverage and social influence, enhancing the regional competitiveness of evening newspapers, and ensuring the stable position of Zhejiang newspaper media.

"Qianjiang Evening News" has always maintained the highest reading rate and attainment rate in the province and Hangzhou, and is the first newspaper media in Zhejiang Province and the most brand communication media with the lowest cost per 1,000 people. With high-educated, high-income, and high-consumption urban mainstream readers as the main readership, high-end readers and young readers continue to develop, and the readership composition continues to be younger, and the readership's consumption power is significantly higher than that of Zhejiang residents and readers of major daily newspapers.