Xinmin Evening News

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Xinmin Evening News brand introduction

Xinmin Evening News logo

Founded in 1929, Wenhui Xinmin United Newspaper Group, a subsidiary of Shanghai Poster Group, is a newspaper organization based on local news in Shanghai, integrating news and information, fashion and entertainment, celebrity interviews, digital newspapers, interactive communities, and e-commerce

Founded on September 9, 1929, Xinmin Evening News is one of the earliest newspapers still in Chinese mainland today. Since its resumption on January 1, 1982, Xinmin Evening News has been like a swallow that "flies into the homes of ordinary people", with the purpose of "sharing worries for the people and having fun with the people", implementing the 16-character editorial policy of "publicizing policies, disseminating knowledge, changing customs, and enriching life", and has become a close friend of Shanghai citizens and Chinese readers at home and abroad with its strong credibility and extensive influence.

Xinmin Evening News publishes more than 40 pages a day, including 32 news pages, mainly local news in Shanghai, with news pages such as "Important News", "Commentary", "Focus", "Comprehensive News", "People's Livelihood News", "Social News", "Science, Education and Health News", "Entertainment News", "Sports News", "Morning Click", "China News" and "International News". There are also famous columns such as "Shanghai Good Samaritans", "Xinmin Essays", "Summer Hotline", "How Can There Be Such a Thing"; In addition to the prestigious "Luminous Cup" and the financial edition published every day, there are also weekly magazines such as "Sunday Luminous Cup", "Xinmin Global", "Delicious", "Psychology", "Education", "Health Park", "Family", "Yangtze River Delta", as well as service special issues such as "Automobile", "Job Search", "Financial Management" and "Shanghai Real Estate", and a readers' club has been opened.

At present, in addition to the main newspaper Xinmin Evening News, the Xinmin Evening News also includes: Xinmin Weekly, Xinmin Net (www.xinmin.cn), Xinmin Evening News Community Edition, Xinmin Metro, etc.

On May 8, 2006, Xinmin Evening News opened Xinmin Net, and on September 9, 2006, Xinmin Net, which was officially launched on the 77th anniversary of Xinmin Evening News, became a new media platform for Xinmin Evening News (Xinmin Evening News, Xinmin Weekly, Xinmin Evening News Community Edition, Xinmin Metro), and undertook the task of integrating readers and newspaper resources of Xinmin Newspaper.

In March 2007, Xinmin Evening News Community Edition, the first community newspaper approved by the state in Shanghai, was officially launched. On April 30, the first issue of the trial issue of "Xinmin Evening News Community Edition • Yangpu Information" was launched, with a total of 8 editions, which became another new form of cooperation with the region to explore the focus platform and use the brand to drive the newspaper.

On January 22, 2010, another new media under Xinmin Evening News - "Xinmin Metro" was officially launched. With the support of Shanghai Shentong Metro Group, Xinmin Metro "dates" with readers on time at major subway stations every Friday evening.

At present, Xinmin Evening News has a Beijing reporter station and a Shenzhen reporter station, and the Xinmin Evening News published on the same day can also be seen in Hong Kong and Macao.

In 1994, Xinmin Evening News established Xinmin International Co., Ltd. in the United States, began to publish Xinmin Evening News in the United States, and established the Xinmin Evening News American Reporter Station in 1996.So far, Xinmin Evening News has established 27 overseas editions of Xinmin Evening News in the United States, Australia, Canada, Spain, the Philippines, Japan, Panama, France, Italy, the Netherlands, Hungary, New Zealand, the United Arab Emirates, the United Kingdom, Thailand, Austria, Greece, South Korea, Hungary, Indonesia, Portugal, Serbia, and the Czech Republic.

Founded in 1999, "Xinmin Weekly" takes "influencing the mainstream" as its own responsibility, focusing on "news, new knowledge, cutting-edge, people's livelihood, public sentiment, public opinion", and its reporting topics involve current politics, economy, society, culture, science and technology, fashion, entertainment and other fields. The team of Xinmin Weekly aims to build the most influential mainstream journal in China in the new era with a professional spirit, which can express strong "Chinese views".


This brand introduction page is provided with graphic information PP10013600 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer

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