A content provider and service provider of excellent audio-visual products, a diversified professional cultural communication company integrating record distribution, copyright agency, original music production and other businesses
Founded in 2002, Xingwen Culture Media Co., Ltd. is a well-known enterprise in the domestic cultural industry.
In terms of music culture, Xingwen Culture is positioned as a content provider and service provider of excellent audio-visual products, and is a diversified professional cultural communication company that integrates record distribution, copyright agency, original music production, planning and publicity, artist management, network value-added and performance organization. The company has abundant music resources and a wide range of record markets, and is a representative cultural communication company in China.
Xingwen Culture is composed of a group of passionate, creative young team and professional cultural people, with a leading management culture. The company keeps up with the music trend, grasps the pulse of pop, has insight into cultural trends, and is committed to building and operating a Xingwen music culture brand with national characteristics and international connotation. The sales network covers all parts of the country, and branches have been set up in 15 major cities across the country.
At present, Xingwen Culture has more than 3,000 diversified programs based on Chinese original music, covering more than a dozen series and brands such as "Pop", "HIFI Fever", "HQCDII.", "Blu-ray CD", [Master 1:1], "Vinyl LP", "Boutique Set", "Folk Music", "Folk Song", "Classical", "Children", "Dance Music", "Variety", "Audio-visual", etc. As the only folk song and folk music distribution agency authorized by China Record Corporation, Xingwen Culture has become a record company with the largest variety and richest content of original Chinese pop music and local folk music with its most representative national music products.
In 2004, Xingwen Culture established a joint venture with China Record Corporation to establish China Singing • Entertainment (Beijing) Music Co., Ltd., which integrates copyright agency, artist packaging and production, and planning, brokerage and marketing, and actively explores entertainment content with market appeal. Xingwen Records has creatively discovered and launched a number of local original music artists, including Liu Jialiang, Hua Shaoyi, Cao Huijuan, Tan Weiwei, etc. Xingwen Culture is keenly aware of the change that the domestic market is deeply influenced by Korean music, and in response to the trend of the younger generation competing to follow Korean music, it actively introduces Korean super popular idol series albums, and comes with Music Video with the album to ensure that consumers can enjoy a full range of audio-visual enjoyment.
Xingwen uses unique professional management to develop service-oriented marketing, and has established a good market distribution and sales system nationwide, and currently has more than 400 key general distributors and tens of thousands of terminal sales outlets in the country, covering all provinces and prefecture-level cities across the country, becoming a leader in the same industry in China. Xingwen Culture also continues to innovate the concept of communication, integrates music products into an effective communication medium, and uses its own complete intensive platform to quickly and directly disseminate and promote the audience, so that marketing and promotion are successfully combined.
As a well-known enterprise in China's audio-visual culture industry, Xingwen Culture Communication Co., Ltd. takes the promotion of Chinese national culture as its own responsibility, with a professional music attitude and accurate market positioning, under the new economic trend of music network informatization, combines original music content with information network technology, creates a set of marketing models that meet the needs of market development, actively develops music extension projects, innovates music culture concepts, expands multi-channel markets, and strives to do more effective work to promote the development of China's audio-visual culture at home and abroad , to base Chinese original music on the local market, to the world, and with the world music blending, to create brilliance.
