Shanghai Sound and Video

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Shanghai audio and video brand introduction

Shanghai Sound & Video logo

Founded in 1983, it is one of the top ten audio-visual product brands, and a comprehensive professional audio-visual publishing unit integrating recording, editing, reproduction, publishing and distribution of audio-visual products

Founded in 1983, Shanghai Audio-visual Publishing House integrates the recording, editing, reproduction, publishing and distribution of audio-visual products. For more than 20 years, especially in the past 10 years, the Shanghai Audio-Visual Publishing House has developed rapidly along with the pace of reform and opening up, and has taken the lead in establishing an advanced, comprehensive, and dynamic computer management information system in the national audio-visual circles, so that all work has been completely incorporated into the computer information track, thus improving work efficiency, and has always been in a leading position in the domestic audio-visual industry in terms of taste, quality, quantity, sales yards, distribution income, realized profits, and market share.

With the publishing concept of "creating cultural masterpieces and dedicating perfect music", Shanghai Audio-visual Publishing House has published nearly 10,000 kinds of audio-visual products in music, opera, education and other aspects in an all-round, multi-level and high-quality manner. The "Chinese Singers Series", "Chinese Opera Series" and "Chinese Original Music Series", which have invested tens of millions of yuan to produce and publish, have all been listed as the "Ninth Five-Year Plan" national key audio-visual publishing planning projects by the General Administration of Press and Publication. Some varieties such as "Remember Liu Huan", "Peng Liyuan - Repayment" and "Han Hong - Awake" have been awarded the National Audio-visual Product Award by the General Administration of Press and Publication, the Ministry of Culture and CCTV. In 2003, Shanghai Audio-visual Publishing House won two first prizes, two second prizes and one third prize of the third "National Excellent Literary and Audio-visual Products Award". The 4th "China Golden Record Awards" won two awards: "Publishing Contribution Award" and "Imported Album Award".

While vigorously promoting national culture, the Shanghai Audio-Visual Publishing House has also established partnerships with many well-known record companies, media organizations, and music production companies at home and abroad, and has published and distributed a large number of excellent audio-visual products that are very popular through the introduction of copyrights and joint production. Shanghai Audio-visual Publishing House, in cooperation with international media companies such as CCTV Youth Center, BMG and VIACOM, has launched a series of large-scale projects such as "Six 100 Children's VCD", "BMG-Choice of the Century" and "NICKELODEON Children's TV Series". Together with the first Sino-foreign cooperative music enterprise in China, "Xinsuo Company", a new model of "audio-visual publishing and Xinsuo distribution" has been formed, which has made a valuable and beneficial attempt for China's audio-visual industry to integrate with international standards. Recently, Shanghai Audio-visual Publishing House has cooperated with Japan's Bandai Group to launch the "New Ultraman Series".

Shanghai Audio-Visual Publishing House has strong production capacity, distribution network throughout the country, and has maintained good business contacts with thousands of domestic audio-visual stores and large-scale bookstores. At the same time, it has introduced advanced management methods and business philosophy, successfully realized the combination of traditional record industry and modern technology, opened up new channels of network sales, and enjoyed a high reputation in the industry. On the basis of the adjustment of product structure and sales methods, Shanghai Audio-visual Publishing House has formed a publishing and marketing system with variety diversity, product scale, price flexibility, and sales penetration, which has greatly reduced production costs and achieved good economic benefits.

Shanghai Audio-visual Publishing House has always adhered to the business policy of "simultaneous development of audio and video, diversified development", and spent millions of yuan to produce the TV series "The Woman Who Walked Through the Winter" and "The Years Flow", which were broadcast on CCTV and major domestic TV stations and were widely acclaimed. Shanghai Golden Statue Disc Production Co., Ltd., a holding company of Shanghai Audio-visual Publishing House, has also achieved good results in the past few years since its establishment, and has now become a high-tech enterprise in Shanghai. The music fashion radio program "Audio-Visual World" sponsored by Shanghai Audio-visual Publishing House, once a week, each issue of one hour, has been broadcast in prime time for nearly 80 provincial and municipal radio stations across the country for nearly 8 years, and has a large number of loyal listeners.

In the new century, the Shanghai Audio-Visual Publishing House was listed by the General Administration of Press and Publication as a pilot unit for the reform of the national audio-visual publishing industry. Shanghai Audio-Visual Publishing House takes it as its mission to face the public, serve the society, publish and distribute high-quality and high-grade audio-visual products, and continue to contribute to the prosperity of China's record industry.


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