Shandong Dazhong Newspaper (Group) Co., Ltd., Qilu Evening News, a well-known newspaper brand, began in 1988, Shandong Provincial Evening News, committed to text/picture/audio/video and other content products, to achieve news/life information/entertainment/film and television and other full content coverage and commercial value promotion and interactive enterprises

Qilu Evening News is a provincial evening newspaper in Shandong Province sponsored by the Dazhong Newspaper Group, founded on January 1, 1988, inscribed by Comrade Deng Xiaoping, for many years has been a newspaper with large circulation, high advertising income and wide social influence in Shandong Province, and is a well-known cultural brand in the province and even the whole country.

Over the past 25 years since its establishment, Qilu Evening News has always adhered to the correct guidance of public opinion, has the courage to assume media responsibility, and has been constantly reforming and innovating, with the core value concept of "serving readers, contributing to society, and achieving oneself - running a mainstream newspaper and building a century-old brand", singing the main theme, practicing three closeness, playing a leading role in public opinion in Shandong urban life newspapers, and making positive contributions to Shandong's economic and social development over the years.

Qilu Evening News has the courage to reform and innovate: in the national newspaper industry, it is the first to implement full recruitment, the first to implement satellite editions, and the first to implement self-publishing; In the national evening newspaper industry, the evening newspaper was published earlier, color printing was realized earlier, and diversified operations were realized earlier. At present, Qilu Evening News is printed simultaneously in 17 cities in the province, with an average daily circulation of more than 170 million copies, a total annual operating income of more than 900 million yuan, and an annual profit and tax of more than 300 million yuan.

Qilu Evening News attaches great importance to team building and personnel training, and a number of famous editors and names have emerged, among which Zhang Gang, a "Hutong reporter," has been affirmed by Comrade Li Changchun's instructions and has become an advanced model for the press circles to study. In the Qilu Evening News, a group of people have become deputies to the National People's Congress, 38 Red Flag Bearers, Top Ten Outstanding Youths, Qilu Cultural Talents, "Four Batches" of Management Talents in the National Propaganda and Cultural System, National Top 100 Journalists, and Taofen Award Winners.

Qilu Evening News ranks first in the comprehensive competitiveness ranking of national evening newspapers and urban newspapers; It has been ranked among the top 100 newspapers in the world for eight consecutive years, and ranked 22nd among the top 100 daily newspapers in the world in 2009. It has been selected as one of the top 500 most valuable brands in China for nine consecutive years, with a brand value of 5.446 billion yuan in 2013. Qilu Evening News is one of the first batch of spiritual civilization demonstration units in the national news system, and it is also the first newspaper in Shandong to win the first prize of the China News Award. In recent years, Qilu Evening News has taken on the important task of integrating Shandong urban life newspapers and industry newspapers, and has successively realized the reorganization of newspaper and periodical resources in Linyi, Heze and Dongying, integrated operation of Linyi "Yimeng Evening News" and "Lunan Business Daily", unified operation of Heze "Peony Evening News", and integrated the Fortune Times newspaper number in Dongying to establish the "Yellow Delta Morning Post", and the integration experience has been affirmed by the General Administration of Press and Publication and relevant leaders.

Awards:

In 1999, the newsletter "Please See What's All About 'Falungong'" won the first prize of the China Journalism Award.

In 2011, the photographic work "There is a house! won the second prize of the China Journalism Award.

In 2007, reporter Zhang Gang was awarded the title of "National Outstanding Journalist".

In 2008, Hao Keyuan, then editor-in-chief of Qilu Evening News, won the 8th "Yangtze River Taofen Award".

In 2006, the 3rd Annual Conference on the Competitiveness of China's Newspaper Industry, sponsored by the General Administration of Press and Publication, released the "Monitoring Report on the Competitiveness of China's Newspaper Industry", and Qilu Evening News ranked third in the competitiveness of China's evening newspapers.

In 2011, Qilu Evening News was awarded the Newspaper and Periodical Award in the first Shandong Press and Publication Award sponsored by the Propaganda Department of the Shandong Provincial Party Committee and the Provincial Press and Publication Bureau.

In 2013, the 2013 (9th) World Brand Conference hosted by the World Brand Lab released the 2013 "China's 500 Most Valuable Brands" list, and Qilu Evening News was on the list for the ninth consecutive year with a brand value of 5.446 billion yuan.

In recent years, Qilu Evening News has also been rated as "the most popular evening newspaper for advertisers and advertisers", "China's most valuable investment media" and "China's benchmark brand".