Quanzhou Haitaike Sporting Goods Co., Ltd., Haitaike HI-TEC, founded in 1974 in the United Kingdom, products are known for their high-tech and humanized design concepts, specializing in the research and development, design, production and sales of a series of outdoor shoes
HI-TEC brand products are known for their high-tech and humanized design concepts. Since its establishment, HI-TEC has been constantly pursuing technological innovation to bring consumers a comfortable and humanized experience, especially the birth of HI-TEC's patented technologies V-LITE and Ion-mask, which have led the revolutionary ultra-light and waterproof trend of outdoor sports equipment.
The brand name of HI-TEC is taken from the combination of "high" and "technoligy" in English, which means "high-tech". Since its establishment, HI-TEC has always maintained technological innovation, and gradually become the world's second largest outdoor activity brand with a global reputation through the humanized and comfortable experience brought by high technology. Technology and comfort have become the obvious and core brand characteristics of HI-TEC.
HI-TEC was founded in 1974 in Essex, an ancient city in the south of England. After more than 30 years of continuous development and globalization, it has been sold in more than 100 countries and regions.
HI-TEC has a product R&D and design team of more than 300 people around the world, and 15 patented technologies. In particular, HI-TEC's proprietary V-LITE ultra-light vertical structure technology and Ion-mask waterproof sealing technology. It has opened up a new field of ultra-light and waterproof revolutionary outdoor sports.
我们是HI-TEC China Outdoor sport goods Group & Hi-Tec Apparel Sourcing Official Group是HI-TEC SPORTS PLC授权在中国大陆唯一的品牌运营公司和全球服装供应链管理公司。
He is responsible for the brand operation and promotion of HI-TEC in China, as well as the systematic management of the development, procurement and production of the global apparel product line in China.
HI-TEC is currently the world's second-largest outdoor sneaker brand and third-largest golf shoe brand.
At the same time, it also manufactures professional badminton shoes and various professional sports shoes for various national teams in the United Kingdom.
HI-TEC sells well in more than 100 countries around the world, and more than 3 billion people can enjoy HI-TEC's patented product technology and professional brand services.
Now we are working hard for HI-TEC to expand in China and integrate HI-TEC's global apparel product line.
Join us, let's share the world, let the world enjoy us!
Brand Journey
In 1974, HI-TEC was established in the United Kingdom, the first to advocate environmentally friendly outdoor and launched the first product, HI-TEC Squash
1978 HI-TEC opens a branch in the United States and launches Sierra shoe-like shoes and a range of mountaineering products
In 1982, HI-TEC products were expanded to more than 80 countries for the global market
1983 Sierra Life, a lightweight hiking shoe, is launched, the first of its kind in the industry to reach the scale of a competition shoe, and is extremely comfortable
In 1986, HI-TEC launched the Magnum military boot, which was specially supplied to strategic military units, and was the first pair of military boots of its kind to be comfortable in light weight military shoes
In 1988, HI-TEC product development skills and business development models became textbook cases at Harvard Business School
In 1990, HI-TEC launched the "50 Peaks" series of activities and provided professional exploration equipment for "50 Peaks Adventure" adventurers. Among them, explorer Adrain Crance broke the record by climbing the highest peak in all 50 states in 101 days
1994 Hi-Tex Adventure Racing Series and Amphibious Water Sports Shoes are launched
In 1998, the founder of the brand, FRANK, was recommended by the British Squash Association as the vice president for life
In 2003, HI-TEC applied patented techniques to launch the V-LITE ultralight series for the mountaineering market, creating a new level of ultra-lightness and comfort
In 2007, HI-TEC entered the Chinese market
In 2008, HI-TEC launched the Ion-mask patented waterproof series, and cooperated with the British Ministry of Defense to develop breathable and waterproof field combat boots for British special forces
IN 2009, ACCORDING TO THE OUTDOOR INDUSTRY COMPASS, HI-TEC ranked second in global sales and became the second largest outdoor sports brand in the world.
