Hangzhou Greatstar Technology Co., Ltd., Sheffield, originated in 1850 in the United Kingdom, is committed to serving fashionable people of high-quality household tools/outdoor tools and gardening hardware tools tool manufacturing enterprises
Hangzhou Superstar Sheffield Trading Co., Ltd., a subsidiary of Superstar United Holdings Group Co., Ltd. (stock code: 002444), serves the field of mid-to-high-end mass consumer goods, and carefully designs high-quality household tools, outdoor tools and gardening hardware tools for fashionable people.
Since its establishment in 2011, Superstar Sheffield has successfully operated in the Chinese market with the support of the strong resources of its parent company, Superstar Technology.
SOG IN THE UNITED STATES, TRAMONTINA IN BRAZIL AND OTHER WORLD-RENOWNED BRANDS, INVOLVING DAILY, HOME, KITCHEN, BEAUTY, OUTDOOR ACCESSORIES, BOUTIQUE ACCESSORIES, GARDEN TOOLS AND MANY OTHER FIELDS.
Brand Profile
Sheffield is committed to providing high-quality outdoor tools for those who love life and have the courage to challenge themselves, creating a lifestyle of taste, enjoyment and freedom.
The Sheffield brand, originated in the 19th century in the United Kingdom, Queen Victoria and her royals loved the outdoors, so the queen invited her valet John . Brown opened a workshop in Sheffield, the famous city of steel, named Sheffield, to specialise in custom-made outdoor tools for the Queen and members of the royal family. With the change of the times and the continuous innovation of products, Sheffield has gradually become a brand of outdoor tools exclusively for the royal family in Europe.
In the second half of the 19th century, Queen Victoria bestowed Sheffield's outdoor knives on the famous African explorer Henry. Stanley, as an encouragement to British explorers to explore the world. With Henry. Sir Stanley's adventures, Sheffield Outdoor Tools are world-famous.
After more than 100 years of development, Sheffield has become an international famous brand with a wide range of products, including telescopes, compasses, lighters and other high-quality products, with branches and manufacturing plants all over the world.
Brand culture
Originating from the aristocratic glory of the British royal family, the Sheffield brand has gone through the process of the expansion and decline of the empire to the world and the smoke of two world wars, and its brand culture contains the pride and sophistication of European aristocracy, as well as the courage and adventurous spirit of explorers from all over the world to explore various things.
Today, Sheffield is committed to creating tough, sharp and practical metal products for consumers around the world, advocating the cultivation of aristocratic style, bravely and tenaciously facing all difficulties, actively challenging themselves, and exploring the unknown mysteries of the world, so as to achieve the common sublimation of self-cultivation and quality of life, and create and enjoy their own lives.
Enjoyment, freedom, this is what Sheffield has been advocating and insisting on for hundreds of years.
Brand history
Around 1850, Queen Victoria's valet set up a workshop in Sheffield, the city of steel, to produce outdoor tools for the queen and members of the royal family
Around 1890, Queen Victoria bestowed the Sheffield brand of outdoor tools on Sir Henry Stanley in recognition of his outstanding contribution to the cause of exploration
In 1916, Sheffield outdoor tools were loved by the British army during the First World War and became the British army's signature tool
In 1947, Sheffield moved its headquarters to London and began its global expansion
In 1968, Sheffield America was established, and some of its products were purchased by the U.S. military
In 2005, Superstar Technology acquired Sheffield, and the Sheffield brand officially entered China
