A well-known outdoor equipment brand, one of the top ten brands of sunscreen clothing, a professional outdoor equipment brand in China, a strategic partner of the International Camping Association in China, and an enterprise with great competitiveness and development potential in the domestic outdoor equipment industry

Since entering the outdoor industry in 2003, Mu Gao Di has been focusing on the research, design and sales of outdoor products, and has always been committed to promoting the outdoor lifestyle, and has won the favor of outdoor enthusiasts with its professional design, excellent quality and popular brand concept.

In 2003, Mu Gaodi took "Mountain" as the logo as the brand promotion, and the products mainly meet the full set of equipment for outdoor sports and camping, aiming to awaken people's awareness of walking into nature and getting close to nature.

In 2009, the "Elk" logo was officially launched as a new image of the brand's clothing, bringing a new look of the Makotdi. Compared with the still "mountain", the running "elk" is infused with another dimension of the outdoor spirit of the shepherd: starting with a single step and returning to the heart.

In 2015, the documentary "Walker - Go to Your Sahara" titled by Mu Gaodi has been broadcast one after another. At the same time, Mu Gaodi signed He Rundong and Li Chun as brand spokespersons, injecting new brand vitality into Mu Gaodi.

In 2016, Mu Gaodi launched a new brand slogan of "the world is unbounded, step by step": to further convey the brand concept of the integration of people and the world, and the unity of life and nature. The earth is unbounded, the sky is unbounded, nature is unbounded, walking is unbounded, every step is the embodiment of freedom, and every camping is a dialogue between man and nature. Mu Gaodi called on more people to insist on walking as a life attitude, and outdoor camping as a way of life.