A well-known toothbrush brand, dedicated to the field of personal hygiene care products, specializing in the production and sales of oral care products/sanitary insecticide products/personal care products
Jiangsu Sanxiao Group Co., Ltd., founded in 1989, is a large-scale private enterprise group integrating daily chemical products, household hygiene and insecticide products, personal hygiene care products, real estate development and other industries.
Mr. Han Ping, chairman of the group, has always advocated and carried forward the enterprise spirit of "being a man first, then doing things" and adhered to the corporate tenet of "the hope of consumers and the pursuit of three smiles". By the end of 1999, after ten years of market operation, the group had developed into the world's largest toothbrush production base. Sanxiao toothbrush has a domestic market share of 50.6% (AC Nielsen survey data), and is exported to developed countries such as Europe and the United States. In July 2000, the group joined forces with Colgate-Palmolive Company, one of the world's top 500 companies, to establish a joint venture "Colgate Sanxiao Co., Ltd." Since then, the development of "Sanxiao toothbrush" has quickly stepped on the fast track of the international market.
Subsequently, the group quickly embarked on the journey of "second entrepreneurship", and successively intervened in the field of household hygiene insecticides and personal hygiene care products in China, and successively developed a series of mosquito coils, electric mosquito coils, electric mosquito coils and aerosol insecticides, and invited Zhao Benshan, a famous Chinese comedian, to serve as the image spokesperson of "sleeping incense" products. Since the product has been put on the market, it has been favored by consumers, and has created unlimited business opportunities for dealers all over the country, in September 2006, the "sleeping incense" mosquito coil was rated as "China Famous Brand" product by the China Famous Brand Strategy Promotion Committee.
The core products of the group's personal hygiene care products project, Xiaoshuang series sanitary napkins and sanitary pads, are served by film and television superstar Zhao Wei as the product image spokesperson, and the "Xiaoshuang" sanitary napkin advertisements are placed on CCTV and mainstream satellite TV at the same time, and the call of "being a happy woman with Xiaoshuang" has gradually taken root in the hearts of female consumers. Since Xiaoshuang products were put on the market, the product functions have been continuously upgraded and the product categories have been continuously improved. The composite bag easy-to-open label packaging and the blue chip sanitary napkin of "blue grooming chip, magical absorption effect" have won the praise of the majority of consumers, and new packaging products such as plastic boxed sanitary napkins, carton sanitary napkins, mesh surface layer cotton core silk thin sanitary napkins, bamboo charcoal composite chip sanitary napkins, 100% cotton pads and other new packaging products emerge in an endless stream. A well-established marketing network for consumer goods has now spread to urban and rural markets across the country.
In the new period, Jiangsu Sanxiao Group will, as always, adhere to the strategy of "integrity-based, quality first", give full play to its own large-scale industrial advantages, and will create new brilliance in the field of sanitary insecticide products and personal hygiene care products, serve the society with my products, and send health and happiness to thousands of households.
