LG Life & Health Trading (Shanghai) Co., Ltd., Bamboo Salt, founded in 1992, is a subsidiary of LG Lifestyle & Health Division of South Korea, a representative brand of Korean toothpaste market, and a large-scale enterprise specializing in the production and sales of cosmetics and daily necessities

Bamboo salt toothpaste is a brand of LG Household & Healthcare. LG Bamboo Salt Toothpaste was first launched in Korea in 1992, and at that time, the single-performance toothpaste dominated the market, and based on the unique effect of traditional Korean medicine bamboo salt, it won the favor of Korean consumers, and quickly grew into a representative brand in the Korean medicine toothpaste market in a short period of time. In August 2001, LG Household Healthcare, which was one of the first Korean brands to enter the Chinese daily necessities market, was given the opportunity to introduce Korea's representative products to Chinese consumers. LG Bamboo Salt Toothpaste has now grown into a well-known toothpaste brand in China, playing an important role in promoting the oral health of Chinese consumers, occupying a meaningful market position.