Founded in Japan in 1891, it is a large multinational company that has expanded into the fields of personal care products, household cleaning products, OTC pharmaceuticals, and chemical products based on oral care products

Nippon King Co., Ltd. was founded in 1891 and has a history of more than 120 years. Headquartered in Tokyo, the company has factories and branches in Thailand, Malaysia, Indonesia, Singapore, Chinese mainland, Hong Kong, Taiwan, South Korea, etc., and its products are deeply loved by local consumers.

The annual sales of Lion King Japan are about 340 billion yen, and the number of employees is about 6,000. The business is mainly engaged in the oral care field, such as oral care products, personal care products, household cleaning products, OTC drugs, and chemical products, mainly toothpaste and toothbrushes.

In Japan, Lion King's toothpaste and toothbrush products have maintained impressive sales results all year round. Laundry detergent, laundry detergent, dish soap, fabric softener and many other detergent and daily chemical products also occupy the forefront of sales in the Japanese domestic market, and are also well received by consumers in Southeast Asia.

Lion King China

Founded in 1988, Lion Daily Chemical (Qingdao) Co., Ltd. is a wholly-owned subsidiary of Lion Co., Ltd. in China. Since its establishment, the company has strictly followed the GMP standards of Lion King of Japan, and is committed to providing consumers with high-quality oral care products based on the science and technology of Lion Group.

At present, the company has set up a marketing headquarters in Shanghai and sales branches distributed in East China, South China, Central China, Beijing, Northeast China, Shandong, Southwest China, etc., covering the sales network to most of the provinces and cities in the country, and cooperating with Wal-Mart, Carrefour, RT-Mart, Watsons, Century Lianhua and other supermarkets, so that more people can easily buy and use Lion King's products, and have contributed to improving and improving the oral health of the whole people.

China's Lion King's SYSTEMA brand toothbrushes and toothpastes have won the favor of many consumers with their product characteristics of "caring for the gums and being meticulous". KODOMO brand toothbrushes and toothpastes are also loved by more and more mothers and buy with confidence. The "enzyme" series of products of the CLINICA brand let the beauty start from the "teeth".

In addition, China Lion King has also actively expanded its business, and has successively launched products such as MAMALEMON vegetable and fruit infusion lotion and KIREI KIREI hand sanitizer to the market, gradually expanding its business scope to the fields of household cleaning and care, and providing Chinese consumers with more colorful and high-quality daily chemical products.