Colgate-Palmolive (China) Co., Ltd., founded in 1806 in the United States, entered the global market with toothpaste, the world's advanced oral care product production base, and its products are well-known in the industry in oral care/liquid soap/armpit care

Colgate was founded in 1806 when William Colgate registered a company under his own name to start his career by producing toothpaste. In 1890, Colgate expanded its business globally beyond the United States. In 1953, after merging with the Palmolive Company, the Colgate-Palmolive company name was officially used. Today, after nearly 200 years of ups and downs, its personal care products have been sold to more than 200 countries and regions around the world, becoming a global consumer goods company with sales of $9.4 billion.

Colgate-Palmolive Limited is a leading global consumer goods company with more than 40,000 employees in more than 200 countries, providing high-quality consumer products in oral care, personal care, home care and pet food, many of which are familiar to consumers under the world's leading brands such as Colgate, Palmolive, Ajax, Protex, Irish Spring, Fab, Mennen, Simply White and Hill's Science Diet, especially in the areas of oral care, liquid soap and underarm care, has a clear advantage in the world, and in other areas, Colgate also has a large number of brands that are well known to consumers around the world in terms of daily hygiene.

On October 23, 1992, Colgate-Palmolive opened its first factory in China on 30,000 square meters of land in the Guangzhou Economic and Technological Development Zone. Ten years later, the company has invested $100 million in China.

Today, Colgate sells 70% of its products overseas, thanks to more than 100 years of oral health education and awareness around the world. "Our goal: no tooth decay." There's a lot of input behind a simple slogan. In 1994, Colgate-Palmolive signed an agreement with the World Health Organization to promote the "Sweet Smile, Bright Future" oral health education program around the world, and through close cooperation with governments and professional organizations, oral health education activities around the world are carried out to help children develop good oral hygiene habits from an early age and reduce the incidence of oral diseases in children. The campaign has been implemented in more than 80 countries and regions, benefiting more than 50 million school children every year. And the in-depth development of this activity has also made millions of people keep the Colgate brand firmly in their hearts.

In China, after a decade of hard work by more than 6,000 Colgategie, the market share of Colgate's products in China has increased from 6% in 1996 to 20% in 2002. "Our goal in China is to capture 40% of the market share. By 2004, we had made Colgate-Palmolive in China the world's largest toothpaste producer. We are currently working towards our first RMB2 billion sales target.