Founded in Germany in 1967, Procter & Gamble's famous washing brand, the world's first enzyme laundry detergent, entered China in 1993 and became a household name brand with its excellent washing performance
Bilang is a well-known washing brand under Procter & Gamble, the world's leading daily chemical company, and is deeply loved by consumers. Launched in Germany in 1967, Bilang laundry detergent is the world's first enzyme-added laundry detergent. Today, Bilang laundry detergent has been introduced to more than 160 countries and regions, and has become the world's best-selling international laundry detergent. Since entering China in 1993, Enriel has been innovating cleaning technology to bring Chinese consumers a clean and perfect washing experience.
Bilang in China
In 1993, Procter & Gamble introduced Bilang to China. In 1996, the second generation of Bilang was launched, in 1999 it launched the high-tech Bilang bleaching laundry detergent, in 2002 it launched the low-foam laundry detergent for drum washing machines, and in 2003 it launched the new Bilang laundry detergent containing blue and green strong detergent particles. In 2010, Radi launched its new laundry detergent, which was the first time that Radi launched a high-end laundry detergent since entering the Chinese market.
In November 2011, the whole line of laundry detergent and laundry detergent was upgraded, and the green natural fresh fragrance professional stain removal laundry detergent, the blue elegant jasmine fragrance professional stain removal laundry detergent, the pink bright and soft fragrance laundry detergent, the blue clean and soft fragrance laundry detergent, the blue clean and clean laundry detergent, as well as the green clean and clean and clean and jasmine fragrance and the blue clean and elegant jasmine detergent and the laundry detergent. At the same time, Bilang chose the Chinese diva Xiao S as the brand spokesperson.
In 2011, the newly upgraded Bilang has a more outstanding cleaning effect on clothes: Bilang's "stain autolysis technology" can break and decompose the stain structure to make it dissolve automatically, which can help consumers fight against any stubborn stains without scrubbing, protect the clothing fibers to the greatest extent, and bring the washing effect of clothes that are still clean as new after multiple washes, so that every Chinese woman can enjoy a "clean as new" fashion life every day.
