Unilever (China) Investment Co., Ltd., OMO Aomiao, was born in the 90s of the 19th century, entered the Chinese market in 1993, and is an international leading laundry brand, with the core concept of "removing 99 kinds of stains".
Aomiao, born in the 90s of the 19th century, is the first home care brand under Unilever China. After entering the Chinese market in 1993 and becoming the first international laundry brand in the Chinese market, Aomiao has always maintained a leading position in the high-end market of China's laundry products.
"Removing 99 stains" has always been at the heart of the concept. How can I get dirty things off my clothes quickly and easily? This is the answer that consumers have been seeking, and it is also a question that Mystery has always cared about. Relying on the world's six major R&D centers and strong scientific and technological strength, Aomiao has always been at the forefront of the world in removing stubborn stains and has been recognized by the majority of consumers.
In 2014, the famous movie star Yao Chen joined hands with the Aomiao brand to bring the Aomiao products to more Chinese families.
In the past 21 years, Aomiao has won various awards for its excellent quality:
In 2010, the brand was awarded the honorary title of "Chinese Women's Public Welfare Collective" and the China Women's Charity Award by the All-China Women's Federation and the China Women's Development Foundation.
In 2011, Aomiao automatic laundry detergent was awarded the honor of "2011 Classic Gold Products" by the Organizing Committee of Shanghai Gold Promotion in China;
In 2012 and 2013, Aomiao ranked first in the "Golden Signboard 2012" and "Golden Signboard 2013" annual brand surveys held by CBN Weekly magazine;
In 2012 and 2013, Aomiao won the title of "Chinese's Favorite Brand" by Superbrands for the second time in a row;
In 2013, FMCG was selected as "Classic Gold Product" and "13 Years Best Selling Gold Award";
In 2013, Aomiao was selected as the "Best Interactive Experience Award" by Touch Media as the annual Touch Marketing Award;
In 2013, on the list of "China's Most Influential Foreign Brands" published by the BBC, Aomiao ranked eighth as the only fabric cleaning brand selected.
It has won so many honors, thanks to the strength of its powerful stain-removing products, and because of its rich and diverse product types, it has won the trust of more and more consumers.
Mystery products include:: Aomiao professional machine washing series, Aomiao automatic series, Aomiao pure blue all-effect series, Aomiao laundry soap series. There are also a wide range of products to choose from under each series to fully meet the laundry needs of Chinese families.
Since entering China, Aomiao has been enthusiastic about public welfare undertakings, and has participated in many public welfare actions to send warmth to the children of Hope Primary School, and has also made many achievements in the field of environmental protection.
In the future, Aomiao will continue to study in the field of laundry and bring Chinese consumers a newer and better laundry experience.
