Nanfeng Chemical Group Co., Ltd., Qiqiang KEON, founded in 1992, is a listed company, a modern enterprise integrating the production/sales of laundry detergent, soap and liquid detergent
Qiqiang brand was born in 1992, the brand belongs to Nanfeng Chemical Group Co., Ltd., is a large enterprise group across ten provinces (cities) and regions across the country, across industries. The controlling shareholder of Nanfeng Group is Shanxi Coking Coal Yuncheng Salinization Group Co., Ltd., and the actual controller is Shanxi Coking Coal Group. Nanfeng Group was established in April 1996 and issued A shares on the Shenzhen Stock Exchange in 1997, becoming a state-controlled listed company. At present, there are 5 branches and 19 subsidiaries, with total assets of 3.5 billion yuan and sales revenue of 3.2 billion yuan, and it is one of the 520 enterprises supported by the state.
"Qiqiang" brand and series of detergents are well-known trademarks and famous brand products in China. Products include laundry detergent, laundry soap, liquid detergent, toothpaste and toothbrush, etc., among which the production and sales of laundry detergent, laundry soap and liquid detergent are currently among the best in the country.
After 20 years of growth, Qiqiang's tough, decontamination and good price personality and image have been formed. From the perspective of brand positioning, "Qiqiang" itself is also a brand with great connotation, and the extension space is very wide. It was first derived from the functional advertising slogan of "peculiar formula and strong detergency", which changed the soft atmosphere of the previous washing category simply named after animals and plants, and highlighted a masculine beauty, and the brand itself conveyed a differentiated appeal with distinctive characteristics. For a long time, Qiqiang has been recognized by consumers as a positive, pioneering spirit, and quite responsible image.
It is calm but not pretentious, sensual but not frivolous, touching the nerves of consumers' subconscious pursuit of progress. Compared with other similar brands, Qiqiang embodies more of the strong color of fatherhood.
