Founded in the United States in 1946, Procter & Gamble's famous laundry brand entered China in 1995 and sold well in the Chinese market for its daily washing, decontamination and sterilization series of laundry detergents
Tide is a well-known washing brand of Procter & Gamble, the world's leading daily chemical company, which was born in the United States in 1946 and is the world's first synthetic laundry detergent. Due to the birth of Tide, the end of the soaping era of more than 2,000 years in human history, the liberation of human beings from heavy laundry work, for the arrival of the machine washing era to provide conditions, known as the "miracle of the laundry world" reputation. Over the years, Tide has been firmly in the washing world, leading the development of the world's washing technology and the trend of products.
Based on the local market, create brand value. In 1995, Tide entered China and began its strategic development. For more than ten years, Tide has been constantly innovating to provide outstanding and efficient washing products to Chinese consumers, improving people's quality of life. From 2002 to 2007, Tide launched the Triple Action Laundry Detergent Series, Tide Whitening Stain Removal Laundry Detergent Series, Tide 360 Degree All-in-One Laundry Detergent and the recently launched Tide Laundry Detergent with Skincare Soap Granules. Tide laundry soap is also included in the Tide product family to meet a wide range of consumer needs.
Speed up R&D strength and adhere to brand innovation. Adhering to the brand spirit of being close to consumers and having the courage to innovate, Tide has always put consumer-centered research and development in the first place in business development. P&G Beijing Technology Center has more than 100 Ph.D. and Master researchers specializing in washing technology, who work closely with P&G's 17 technology centers in other parts of the world, and through research cooperation with top universities, research institutions and some raw material manufacturers in China and the world, they have established a full understanding of raw materials and fabric organization, which can be more widely used in the development of washing technology. When it first entered the Chinese market, Tide spent a considerable amount of time conducting market research. In order to grasp China's water quality, household living conditions, and washing conditions, P&G laundry technology researchers sometimes spend months living with ordinary people's families to observe their real lives and washing needs. In China, Tide launches an innovation or upgrade every 14 months on average. The development of each new product requires a large number of consumer tests, so thousands of consumers participate in the tests, and more than 200,000 pieces of clothing are usually washed during the trial process. Even in laboratory studies, the clothing used is worn clothing collected from consumers' homes. The R&D team used cutting-edge experimental equipment to analyze the composition of the stains, while simulating the actual washing conditions in consumers' homes for research and testing. Up to 10,000 shirts and socks are used for laboratory testing each year. It is this in-depth and rigorous research that ensures that every product launched by Tide is of excellent quality.
Stabilize the leading position and continue the brand miracle. Based on consumers, relying on R&D strength, walking in the forefront of the market, outlining the development trajectory of Tide China for more than ten years. Today, Tide has become an authoritative product in the category of detergents, with more than 1 million packs of Tide laundry detergent entering different Chinese households every day, occupying a leading position in the Chinese laundry detergent market. Now Tide has set its sights on the forefront of the market and consumer demand, and the latest Tide laundry detergent with Skincare soap granules has upgraded consumers' cleanliness requirements again.
The Tide brand has been around the world for more than 60 years. For more than 60 years, Tide will continue to work hard to improve people's lives and provide a warm and clean quality of life.
