Daping business district
Compared with the previous major business districts, the Daping business district started late, and before 2012, it was only a traffic fortress connecting Jiulongpo District and Shapingba District in Yuzhong District. In 2012, the completion of the first phase of Longfor Times Paradise Street, another Tianjie project of Longfor Group, heralded the beginning of the prototype of Daping business district, and in 2017, with the successive opening of the fourth phase of Times Tianjie and Yingli Darong City, the Daping business district was truly formed.
One of the advantages of starting late is that the municipal government has a clear plan for each district at this time, so the Daping business district has a distinctive character from the beginning of its establishment. The business district is positioned as an urban cultural and tourism business district, focusing on experiential consumption, with restaurants, entertainment, culture and creativity accounting for more than 60% of experiential formats. At the same time, because the residents around Daping are mostly fashionable people and middle-class families, such customers pay more attention to the consumption environment and product quality when consuming, so most of the shopping malls in Daping business district are exquisitely decorated, and there are significantly more parent-child leisure projects than other business districts.
Several shopping malls are built along Daping Street, surrounded by light rail and bus stations, with sufficient parking spaces in the shopping mall, and a variety of transportation modes are more convenient.
Longfor Times Paradise Street
Times Paradise Street is the second super-large complex project built by Longfor Group in Chongqing after Beicheng Paradise Street, and it is also one of the "Top Ten Cultural Tourism Landmarks of New Chongqing" promulgated by the Chongqing Municipal Government. The project covers two commercial streets, five shopping malls, eight public plazas and more than 10 SOHO office buildings, with a total volume of more than 1 million square meters.
Times Tianjie has contributed to the rise of Daping business district, and is a successful example of a single shopping mall with a business district. The operation model of the shopping mall is also fully in line with the positioning of the Daping business district: focusing on entertainment experience, supplemented by retail. Most of the shopping malls in Chongqing account for about 60% of the retail format, while the restaurant format accounts for 22%, the experiential format accounts for 37%, the home furnishing and service format accounts for 11%, and the remaining retail accounts for only 30%, which is far lower than other shopping malls.
Among the five major shopping malls, four halls A, B, C, and D have been opened one after another, and Hall E is still under construction. Among them, halls A and B are fashion shopping malls, and the settled brands are mainly people-friendly brands such as UR, ZARA, ONLY, etc. Hall C is a family cultural and entertainment center, with a number of children's playgrounds such as Youyoutang and Lebao Kingdom, and there are almost weekly children's garden activities in the atrium square. Hall D is the International Youth Trend Center, and Daluko Bowling, Xuanying Indoor Karting, Dirix E-sports Experience Hall, and Zhengdian Youth Art Center are highly sought after by young customers.
Times Paradise Street is carefully designed by the internationally renowned design firm Aedas, and its personality can be seen everywhere. The detached office buildings are set with green spaces, water mist and running springs, which perfectly combine modern architecture with Central Park. The interior shopping malls have different themes, but they all have a large space for children to play and play, and the atmosphere is more family-friendly. At the junctions and corners of the mall, there are many 3D wall paintings and art technology installations in the mall, which not only enable interaction with customers, but also make shopping more interesting.
The design of the Times Paradise Street circulation line is reasonable, and the center has set up a guide system at many intersections, but the overall area is large and the guide staff is small, if you want to go to a store to shop, it is recommended to open the mobile phone navigation query.
Other recommendations:
Yingli Darong City, Evergrande Metropolitan Plaza
