Zhongshuge was an instant hit because it was known as "the most beautiful bookstore in Shanghai", and in terms of design, the Hangzhou branch still continued Zhongshuge's own characteristics, and the glass curtain wall printed with characters from various countries at the entrance is a major symbol. The entire bookstore is divided into four sections: the Forest Reading Area, the Mirrored Reading Corridor, the Ring Screen Reading Hall, and the Children's Pavilion, each with its own characteristics. The forest reading area is designed with the concept of "forest", with white round pillars lined with books; The reading corridor is inspired by the "Three Pools and the Moon", with mirrors on the ceiling, warm yellow lampshades hung, and library areas on both sides of the corridor. The reading hall is also one of the most popular parts, with a circular arc shape, staggered steps, and light strips on the shelves to facilitate readers to find books; The children's hall is 200 square meters and adopts the theme style of a playground, with carousels, roller coasters, and pirate ships made into fixed bookshelves.

The bookstore has a rich collection of books, covering a variety of book categories, among which literature and social science occupy the majority. Different books are placed in different areas, such as the forest reading area where bestsellers and new books are placed at the entrance, the mirrored reading corridor is dominated by literary works, and the books set up in the ring screen reading hall are mainly economic and philosophical books. Although bookstores do not have a particularly clear classification standard, it is not too difficult for readers to find books.

The bookstore is rich in cultural and creative products, selling notebooks, postcards, bookmarks and other items. On the left side of the cultural and creative area, there is an area called "Blind Selection of Good Books", where the books are wrapped in wood-colored paper and accompanied by a card with quotations from the corresponding book, and readers can choose the books they are interested in according to the content of the card. Both the selection process and the books themselves are mysterious.

Hangzhou Zhongshuge is the third Zhongshuge in the country, and once it opened, it attracted much attention and was extremely popular, with an endless stream of readers coming to the store every day. However, Zhongshuge itself also has some problems that cannot be ignored, such as noisy and noisy crowds, no book retrieval system, and so on. Even with the label of "the most beautiful bookstore in China", the existence of these problems still reduces the reading experience of real readers, and gives Zhongshuge a not very good impression.