Yuelanshu is a well-known local bookstore chain brand in Hangzhou, starting from the appearance of the first store in 2014, so far there are five Yuelanshu in Hangzhou, among which the Qingnian Road store is of great significance, it is not only the flagship store of Yuelanshu, but also the first 24-hour bookstore in Zhejiang Province.
Located by the West Lake, the Yuelanshu Qingnian Road store is a cooperation between Hangzhou Bookstore and Phoebe Coffee. The bookstore is divided into two parts, the outer room consists of a book area, a reading area, and a coffee bar, and the reading area is separated by bookshelves to ensure that each reading space is private. The bookstore is a place where the bookstore holds events and readers read late at night, and the bookstore pays attention to details, and is equipped with not only tatami mats and small tables, but also sockets and USB ports. As a 24-hour study room, Joy Tree also prepares a variety of supporting delicacies such as bread, freshly squeezed juice, coffee and spaghetti for the convenience of readers.
When it comes to books, the performance of Joy Tree can only be described as average. The number of books in the bookstore is small, and although there are many bookshelves, some of the shelves are vacant, which greatly reduces the impression of the bookstore on the reader. The variety of books is not complete, and the classification is relatively confusing, which is inconvenient for readers to find books, but fortunately, the bookstore is connected with the Xinhua bookstore next door, and when you can't find the book you want, you can tell the clerk to transfer it from the Xinhua bookstore.
On average, the bookstore holds two events a week, and there are various forms of activities, such as the "Joy Reading Club" focusing on the signing of new books by writers and the exchange of readers, and the lifestyle sharing session with the theme of "travel", "food", "photography", etc., and the writers who have participated in the Joy Tree activities include Yu Xiuhua and Cai Jun. Readers can check the lecture schedule on the bookstore's WeChat official account in advance and make an appointment.
There are still many areas that need to be improved in the bookstore, such as the poor service quality of the clerks, the lack of enthusiasm for customers, and the excessive sound of food making at the bar, which often affects the readers who are reading. Other bookstores in Yuelanshu are a little less performant and don't hold many events, but it is recommended to visit the Qingnian Road store.
